Bob Macdonald, President and CEO of Bond Brand Loyalty, told Loyalty360 that is he excited about the future growth options for his company after Maritz announced the sale of Bond Brand Loyalty to the Bond management team in an amicable buyout last week.
Macdonald told Loyalty360 that the sale was purely the result of divergent business strategies.
“This is a business we love,” Macdonald explained during the Engagement & Experience Expo, hosted by Loyalty360. “Our specialty is helping clients forge stronger bonds....