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Any marketer aspires to having brand ambassadors spread the word about its company and product that attracts other consumers.
For Lululemon Athletica, that lofty aspiration is a reality as the company’s brand ambassador program helps spread brand loyalty.
During the company’s first-quarter earnings conference call on Tuesday, Lululemon Athletica CEO Laurent Potdevin discussed short- and long-term goals as a growth company building a global equity brand across geographies and new categories.
“We continue to make....
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