CANADA— Customer analytics and relationship marketing agency LoyaltyOne, part of the Alliance Data Systems Corporation, has taken a 26% stake in Indian CRM group Direxions Global Solutions.
Exact financial details were not disclosed, but Alliance Data Systems said that the investment was less than $5m.
The Indian company comprises three businesses: full service agency Direxions Marketing Solutions, consumer and channel analytics agency Cartesion Consulting and customer loyalty operation Red Box Rewards.
LoyaltyOne president....