Viva Resorts by Wyndham Launches “Viva Vibe” Entertainment
Viva Resorts by Wyndham, known for its collection of all-inclusive resorts across Mexico, the Dominican Republic, and the Bahamas, announced the launch of Viva Vibe, an entertainment initiative to transform the all-inclusive vacation experience with an array of dynamic parties and productions at each location. Viva Vibe will offer guests a wide range of entertainment options, including live performances, DJ nights, and themed parties such as Latin, Neon, Silent, White, Candy Shop, Foam, and its signature Beach Party.
“At Viva Resorts by Wyndham, we’re committed to providing our guests with memorable experiences that go beyond the ordinary. With the launch of Viva Vibe, we’re taking our entertainment offerings to the next level, ensuring that every moment of our guests’ stay is filled with excitement, energy, and fun,” said Viva Resorts by Wyndham Corporate Director, Marketing and Public Relations, Erika Sordo. “With Viva Vibe, guests can look forward to a vacation filled with excitement, laughter, and the unmistakable vibe of Viva Resorts by Wyndham throughout the Caribbean.”
The new entertainment program promises unforgettable memories and nonstop fun, ranging from a beachside fiesta to a sunset foam party.
Dive into Viva Vibe:
https://vivaresortsbywyndham.com/viva-vibe/
IHG Hotels & Resorts and Google Cloud Collab Enhances Customer Experience with AI-Powered App Features
IHG Hotels & Resorts and Google Cloud announced an expansion of their partnership to enhance the new customer experience with the IHG One Rewards mobile app. Set to launch in the latter half of 2024, the partnership will introduce a generative AI-powered travel planning feature that will allow guests to plan vacations via the app, enhancing the digital guest experience through personalization.
“Working with Google Cloud as an AI innovation partner, we’re making trip planning easier and more interactive for prospective travelers,” said Jolie Fleming, Chief Product & Technology Officer, IHG Hotels & Resorts. “Our customized travel planner will use GenAI to help people discover destinations among our more than 6,000 IHG hotels across 19 brands in over 100 countries. Soon, guests will use the IHG One Rewards mobile app as a true mobile travel companion to build a full itinerary and book hotels in a few taps.”
The IHG travel planner will cater to both broad and specific guest inquiries, from finding late-night dining near specific hotels to identifying local pet-friendly accommodations and event-specific queries like local jazz shows. Following its launch, additional app features will be rolled out. This initiative is part of IHG’s strategic focus on leveraging technology to boost customer loyalty and engagement.
Learn more about IHG’s mobile app:
https://www.ihg.com/content/us/en/support/mobile
Choice Hotels Partners with Influencer Jimmy Darts in TikTok Campaign Targeting Millennial and Gen Z Travelers
Choice Hotels International is collaborating with popular TikTok influencer Jimmy Darts to launch a marketing campaign to attract millennial and Gen Z travelers. The campaign is part of Choice Hotels’ broader strategy to enhance brand recognition among younger audiences on platforms where they are most active, like TikTok. The TikTok initiative is an extension of Choice’s multichannel campaign, “A Stay for Any You,” launched in January.
“Our partnership with Jimmy Darts on TikTok serves as a powerful tool to engage both [millennial and Gen Z] demographics, as TikTok is widely popular among these generations,” said Noha Abdalla, Chief Marketing Officer for Choice Hotels.
Darts boasts 12M-plus followers on TikTok and more than 23M across various platforms. He’s known for his uplifting content and has gained a substantial social media following. The campaign will focus on its Comfort and Cambria hotel brands, spotlighting two giveaways to Texas and Florida. The first trip was an Orlando, Florida, vacation that was awarded to a family that hadn’t traveled in nine years. The second was gifted to a waitress who had never flown before. She was awarded a trip to Austin, Texas. Winners of both trips received a three-night stay at a Choice hotel and $7,500 in travel expenses, a nod to the 7,500 Choice hotels globally.
Watch the excitement as Darts informs a waitress that she has just won a vacation and $7,500 in cash: https://www.tiktok.com/@jimmydarts/video/7358905115463437610
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Original Article Links:
Viva Resorts by Wyndham Elevates All-Inclusive Entertainment Experience Across Locations: Unveils ‘Viva Vibe’
IHG Hotels & Resorts Builds a New Travel Planner Powered by Google Cloud AI
Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign