Ulta Beauty Partners with Rokt to Heighten the Customer Experience for the 2024 Holiday Season
Rokt has announced a partnership with beauty retailer Ulta to expand its retail media network and enhance the customer experience during the 2024 holiday season. The partnership introduces non-endemic ads through UB Media into Ulta’s advertising ecosystem, enabling brands that don’t sell their products through Ulta’s site to reach Ulta’s shoppers with tailored offers and messaging. By adding these ads during the Transaction Moment™, Ulta Beauty not only opens new revenue channels but also strengthens guest connections by offering relevant promotions, marking a notable expansion for Rokt within the beauty industry.
Ulta Beauty’s Senior Vice President of Marketing and Media, Brandi Pitts, said, “We’re pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience. We’re committed to providing a personalized, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests.”
Rokt’s technology gives Ulta control over the customer journey, allowing them to customize ad offerings and their frequency. Through the platform, Ulta can boost engagement in areas such as app downloads, rewards program sign-ups, and beauty services. By tapping into Rokt’s expansive ecommerce network, Ulta can further engage customers by rewarding them with personalized offers from non-beauty partners like DoorDash, Hulu, and other brands. As Rokt powers billions of transactions globally, the collaboration is set to make the holiday shopping season more enjoyable and customized for the brand’s loyal customer base, which includes approximately 44 million loyalty members.
Read more about the partnership here: https://www.glossy.co/beauty/ulta-beauty-expands-retail-media-network-welcomes-non-beauty-advertisers/
e.l.f. Beauty’s “Dupe That!” Campaign Invites Others to Join the Unicorn Parade and Champions Positive Impact in the Beauty Industry and Beyond
e.l.f. Beauty has launched “Dupe That!,” a campaign designed to challenge companies in the beauty industry to adopt impactful, community-focused practices. As part of its purpose-led, results-driven ethos, e.l.f. is committed to a strong ethical foundation. Through the campaign, e.l.f. encourages everyone to participate in the company’s mission of “being good and doing good” by exploring its latest FY 2024 Impact Report. The report highlights e.l.f.’s efforts toward inclusivity, environmental responsibility, and community support and showcases how collaboration can uplift the beauty sector.
e.l.f. Beauty’s CMO Kory Marchisotto stated, “Our e.l.f. ethos powers purpose, our purpose powers people, our people power performance – and our performance powers possibilities. The more we unapologetically lean into our purpose, the stronger the signals to keep using our megaphone to help make the world an increasingly brighter place for every eye, lip, and face. At e.l.f.’s core is democratizing access – to the best of beauty, to wealth creation, to level playing fields in sports and business, to wellness, to a better planet, and, perhaps most importantly, to doing it all with kindness. Please, DUPE THAT!”
The “Dupe That!” campaign was created in partnership with the Madwell agency. From affordable products to diversity in its board of directors and employee ownership, e.l.f. aims to make beauty accessible to everyone and, through “Dupe That!,” invites other brands to share in its commitment. The company donates 2% of prior-year profits to social initiatives and has awarded more than $180 million in employee equity since 2014. In addition, its board of directors comprises 78% women and 44% diverse members. Moreover, the company has received double cruelty-free certification from PETA. To amplify the “Dupe That!” messaging, the campaign is presented across 22 LED screens in New York’s World Trade Center and has a two-page spread in The New York Times. It is also featured prominently across the e.l.f. social media ecosystem. The campaign features unicorn imagery to embody its vision of inclusivity and progress. Additionally, e.l.f. recently partnered with North Carolina A&T University to release the “Not-So-White Paper,” a study reinforcing the positive role of board diversity in corporate success.
Watch this e.l.f. “Dupe That!” promotional video on YouTube: https://www.youtube.com/watch?v=MgDxIx5dsgE
Taco Bell Heightens Customer Engagement with Limited-Time Menu Revival of Fan Favorites from First 50 Years in Business
In celebration of its iconic menu history, Taco Bell is bringing back five nostalgic menu items representing each of its first five decades, all available for under $3 for a limited time. Beginning October 31, fans can revisit the ‘60s through the ‘90s with classic items like the ‘60s Tostada, Green Sauce Burrito from the ‘70s, the ‘80s Meximelt, and the ‘90s Gordita Supreme. On November 21, the beloved ‘00s Caramel Apple Empanada will join the lineup, allowing fans to taste a piece of Taco Bell history. Each menu item captures the flavors of its era, from the tangy red sauce and cheese of the Tostada to the sweet caramel and apple filling of the Empanada. To kick off the celebration, Taco Bell is unveiling retro-inspired, limited-edition hoodies and stainless steel cups, both of which will be available through the app exclusively for reward members on a first come, first served basis, beginning October 29 at 2 p.m. PST.
Taco Bell Chief Marketing Officer Taylor Montgomery said, “Everyone remembers the moment they fell in love with Taco Bell and that one special menu item that brings you right back. The Decades Menu and the merch we’re creating are an ode to our rich history and a love letter to our fans, whether they’ve been rolling through our drive-thru for decades or are just about to discover their first Caramel Apple Empanada.”
In addition to the menu items, Taco Bell is introducing special limited-time deals, including a $7 Luxe Cravings Box featuring the Gordita Supreme and other fan favorites. In addition, exclusive merchandise opportunities will be offered via a Decades Quiz in the Taco Bell app. The five-week quiz experience will feature questions like “What dance are you doing after your first bite of Taco Bell?” Five winners will be chosen to win the Decades hoodies and stainless steel cup collections. To kick off the experience, a Scottsdale, Arizona Taco Bell will be transformed into a ’60s-style restaurant on October 30, complete with retro uniforms and decor, giving fans a nostalgic dining experience and an early chance to enjoy the Decades Menu.
Learn more about the Taco Bell rewards program here https://www.tacobell.com/rewards
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Original Article Links:
Ulta Beauty Partners with Rokt Ahead of Holiday Season to Expand Its Retail Media Network and Elevate the Guest Experience
e.l.f. Beauty’s New Challenge: ‘Dupe That!’, an Invitation to Other Companies to Join the Unicorn Parade to Make Positive Impacts
Taco Bell Brings Back Nostalgic, Fan-Favorites in New Nationwide Decades Menu