Rideshare Experience More Personalized with Uber Advertising and T-Mobile Partnership
Uber Advertising announced an exclusive partnership with T-Mobile that will bring the two together through Octopus Interactive, the Un-carrier’s rideshare media network. The partnership will allow Uber’s JourneyTV to expand to 50K vehicles nationwide. JourneyTV allows riders to view the trip map as well as provides tailored recommendations for restaurants, activities, and more. First-party data informs the type of videos and ads presented to riders.
“As advertisers continue to look for ways to find consumers at the right moment, this partnership with T-Mobile gives them the unique opportunity to literally sit in the back seat with the people they want to reach most,” said Gil Schwartz, General Manager JourneyTV, Uber advertising. “JourneyTV delivers a new CTV channel to reach a younger, high-income audience that is tech-inclined, savvy, and more likely to consume and engage with video and interactive content.”
T-Mobile Advertising Solutions are designed to help create more relevant connections between advertisers and their customers. Uber and JourneyTV intend to benefit from the increased screen time afforded by T-Mobile’s rideshare video options.
Learn more about Journey Ads:
https://www.uber.com/us/en/advertising/ads-go/
Convenience Stores Must Leverage Shopper Data for Increased Personalization, Says PYMNTS
PYMNTS recently highlighted that for convenience stores to win and strengthen customer loyalty, shopper data must be tapped to create more tailored communication. Citing U.S. convenience store chain Casey’s General Stores as an example, frequency and spend are already higher for loyalty program members. President and CEO of the company, Darren Rebelez, acknowledges that more personalized messaging is key to increasing both.
“Where our real opportunity lies is in being able to get more sophisticated in one-to-one marketing,” reported Rebelez. “We do some of that today in different cohorts, but we really still have a bit of room to go in terms of being able to actually reach out to an individual with their specific buying patterns and start to influence that purchasing behavior.”
“Personalized Offers Are Powerful — But Too Often Off-Base,” the PYMNTS Intelligence report created in partnership with AWS, revealed that 83% of consumers want offers that are personalized to them, but of those, only 44% report receiving offers that matched their needs. It’s no surprise that customers want to benefit from giving their loyalty. In a separate PYMNTS Intelligence and Visa Acceptance Solutions survey of almost 14K consumers, 72% indicated they wanted omnichannel rewards or customer loyalty programs.
Access the “Personalized Offers Are Powerful — But Too Often Off-Base” report here:
https://www.pymnts.com/study/personalized-offers-consumer-spending-retail-rewards-discounts/
Comarch-Azerbaijan Airlines Collab Enhances AZAL-Miles Loyalty Program
Azerbaijan Airlines engaged IT systems provider Comarch to leverage its Comarch Loyalty Management platform with plans to elevate the airlines’ AZAL-Miles loyalty program. After the solution’s launch, program members will be able to earn and redeem points for rewards.
The AZAL-Miles loyalty program will take advantage of the platform’s modules: Business Administration, Contact Center, and Data Hub. Krakow-based Comarch, known for developing and managing end-to-end B2C and B2B loyalty programs, has significant experience working alongside airlines.
AZAL-Miles benefits frequent travelers, and program members can also use points earned through co-branded card bank partners to book flights through Azerbaijan Airlines or enjoy other rewards.
Learn more about AZAL-Miles here:
https://portal.azal.az/en/azal-miles/
Read More on Trends, Updates, and Industry Leaders
Original Article Links:
Uber Advertising Announces Exclusive Partnership with T-Mobile Advertising Solutions
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Comarch and Azerbaijan Airlines Join Forces to Elevate AZAL Miles Loyalty Program