Loyalty360 Reads: Tide

Tide Commits to $400K Donation to Ronald McDonald House Charities® Canada
 
Tide has partnered with Ronald McDonald House Charities® (RMHC) Canada, a nonprofit supporting families of sick children who often have to travel to access the care they need at specialty pediatric hospitals. Despite its efforts, RMHC estimates it can only serve 1 in 5 families seeking its assistance, primarily because of limited space. Tide plans to expand its Loads of Hope initiative and pledges $400,000 to the charity’s Canadian branch over the next two years to support RHMC’s ability to help more families, specifically to make them more comfortable and enhance laundry programs at Ronald McDonald House and Family Room locations across Canada. Tide announced the partnership just as the company celebrated National Laundry Day on April 15, 2024.
 
“The Tide Loads of Hope program began by providing renewed hope and optimism through the basic comfort of clean clothing following a natural disaster,” said Noam Pik, Senior Vice President Commercial Operations P&G Fabric Care Canada. “Similarly, families’ lives are upended in an instant when caring for a seriously ill child. With Tide’s goal of having every load of laundry do a load of good, we are stepping up by supporting laundry programming at RMHC across Canada.”
 
“With 2 out of 3 Canadian families living outside a city with a children’s hospital, families are forced to travel to access medical care if their child becomes seriously ill or injured, often with just the clothes on their backs,” said Kate Horton, RMHC Canada President & CEO. “With Tide’s generous donation, families will continue to have access to comforts of home, keeping everything from their clothes to their child’s cherished stuffed animal clean, so they can focus on what matters most.”
 
Learn more about Tide’s Loads of Hope Program here:
https://tide.com/en-us/our-commitment/loads-of-hope
 
 
Andy’s Frozen Custard® Extends Sponsorship with Texas Motor Speedway
 
Andy’s Frozen Custard, the largest frozen custard-only business in the U.S., renewed its partnership with Texas Motor Speedway, continuing its role as the entitlement sponsor of the annual NASCAR Xfinity Series race. The partnership began in 2021 and also designates Andy’s as the Official Frozen Treat at the Fort Worth, Texas, speedway. The renewed partnership aims to enhance the fan experience for more than 1.8 million annual speedway visitors while bringing the signature frozen custard treat to attendees. 
 
“Andy’s Frozen Custard has been a tremendous partner for Texas Motor Speedway, and we’re proud to provide this award-winning company with a national platform through the sport’s television and radio broadcast partners,” said Kevin Camper, Executive Vice President and Chief Commercial Officer for Speedway Motorsports. “What makes this partnership so unique is our shared values and mutual mission of creating family fun and memorable moments during our event weekends. In addition, it’s amazing to see how well they bring the Andy’s Frozen Custard 300 to life through unique activations and promotions that exist across their entire system.”
 
“Renewing our partnership with Texas Motor Speedway allows Andy’s to continue to deliver memories along with sweet treats to the NASCAR community,” said Andy Kuntz, CEO and Owner of Andy’s Frozen Custard. “Texas Motor Speedway is not only a premier destination for racing but a gathering place for fans and families and we look forward to continuing to enhance the experience with our delicious frozen custard.”
 
Andy’s Frozen Custard is celebrating its 38th year in business and has more than 150 company-owned and franchised stores across 15 states.
 
Enjoy the 2024 NASCAR Xfinity Series Andy’s Frozen Custard 300 | NASCAR Xfinity Series Full Race Replay:
https://www.youtube.com/watch?v=sLf3GL8uq4o
 
 
BARK Enhances Customer Experience and Operational Efficiency with Shopify Collaboration
 
BARK, the dog-centric company that spearheaded the monthly subscription service BarkBox, announced its expanded collaboration with Shopify, which aims to transform and enhance the customer experience, drive growth across its mobile and web platforms, and improve operational efficiencies. The initiative is set to integrate all BARK business units, including BarkBox and Super Chewer, onto a single Shopify platform by fiscal 2025.
 
“Today’s announcement marks an important milestone in unifying our commerce platform and ensuring we have the right infrastructure to reach more dog parents and support long-term, scalable growth,” said Zahir Ibrahim, Chief Financial Officer of BARK. “With Shopify, we’re poised to gain valuable insights into customer behavior, improve our ability to cross-sell, drive operational efficiency, and most importantly, bring more joy to dogs and their people everywhere.”
 
The migration is expected to help BARK adapt to changing market trends, provide a more seamless shopping experience for dog owners, and improve key company metrics, including traffic, conversion rates, and customer retention.
 
Learn more about the BarkBox subscriptions here:
https://bark.co/products/barkbox-12-month-v2
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Original Article Links:
 
Tide’s Loads of Hope Celebrates National Laundry Day with Donation to Ronald McDonald House Charities® (RMHC) Canada
 
ANDY’S FROZEN CUSTARD® SIGNS MULTI-YEAR EXTENSION WITH TEXAS MOTOR SPEEDWAY
 
BARK Expands Relationship With Shopify to Drive Growth and Operational Efficiencies

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