Loyalty360 Reads: Target and Shopify Partnership Enhances Customer Experience, Ollie’s Launches “America’s Biggest Cheapskate,” and Grubhub Collabs with Albertsons

Target and Shopify Partnership Will Offer Shoppers More Options 

Minneapolis-based Target Corporation partnered with Shopify to expand its invite-only, third-party e-commerce Target Plus platform. The collaboration will bring a wider range of trending, high-quality products at competitive prices from popular Shopify merchants, including brands like True Classic and Caden Lane. Target will also be the first major retailer to feature curated Shopify merchants’ products in its brick-and-mortar stores over the next few months. Shopify merchants in the United States can apply to sell on Target Plus through Marketplace Connect. 

“Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence,” said Cara Sylvester, Executive Vice President and Chief Guest Experience Officer at Target. “Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target’s distinctive mix of brands shoppers love.”  

Since its launch in 2019, Target Plus has grown to offer more than two million products from more than 1,200 partners, providing everything from home goods to apparel. Consumers shopping on Target Plus benefit from free shipping on orders over $35, free returns, and 5% off with a Target Circle Card.  

Learn more about Target Plus by clicking here.  


America’s Biggest Cheapskate Sought by Ollie’s 

Closeout merchandiser Ollie’s announced the return of its “America’s Biggest Cheapskate” sweepstakes. The contest is open through July 28, and participants can enter for a chance to win gift cards, merchandise, and a grand prize of $2,500. 

“We’re thrilled to bring back our search for America’s Biggest Cheapskate!” said John Swygert, Chief Executive Officer of Ollie’s. “As inflation and prices for everything consumers need continue to skyrocket, finding ways to stretch your budget further is an important skill for consumers. That’s why Ollie’s is more focused than ever on helping the communities we serve save money and find the best bargains on brand name merchandise up to 70% off the fancy store prices.” 

Ollie’s customers can enter by taking a selfie at any Ollie’s location, scanning the Sweepstakes QR code from flyers in stores, and completing the entry form. Entrants’ photos should be uploaded with completed forms. Twenty-five weekly winners will be chosen to receive gift cards or Ollie’s merchandise. One grand prize winner will receive $2,500 in Ollie’s gift cards and the title of America’s Biggest Cheapskate, announced during National Bargain Hunting Week, August 12-18. 

Learn more about how to participate in Ollie’s sweepstakes here. 


Grubhub Partners with Albertsons Companies for Nationwide Grocery Delivery 

Grubhub and Albertsons Companies, Inc. announced a partnership to offer delivery services from nearly 1,800 Albertsons Cos. stores nationwide. It will mark the first national grocery retailer partnership for Grubhub, offering deliveries for participating Albertsons, Jewel-Osco, Safeway, Vons, ACME, Shaw’s, and Tom Thumb customers. 

“We’re pleased to grow our grocery offering with Albertsons Cos., one of the leading grocery retailers in the U.S., and give customers the opportunity to conveniently place their grocery orders within Grubhub,” said Craig Whitmer, Vice President of New Verticals at Grubhub. “Through this exciting partnership, we’re giving consumers more choices while maximizing value so that they find exactly what they need on Grubhub delivered right to their door.” 

Albertsons Companies’ stores will also be available through Grubhub’s loyalty program, Grubhub+. The platform offers unlimited free delivery on eligible orders.  


Learn more about Grubhub+ here. 

Read More on Trends, Updates, and Industry Leaders   

Original Article Links:  

Target and Shopify Partner to Help Consumers Discover and Shop an Expanded Assortment on Target.com 


Grubhub Partners with Albertsons Companies for Nationwide Grocery Delivery 

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