Southwest Offers Rapid Rewards Members Fast Track Toward A-List Status
Southwest Airlines announced all Rapid Rewards Members can earn double Tier-Qualifying Points toward Tier Status with any qualifying flight through Nov. 30, 2021. Members must register for this promotion, book on, and travel now through Nov. 30, 2021, to fast track their way to Tier Status for 2022. 

"We understand the pandemic continues to make it difficult for existing Members to earn Tier Status and enjoy benefits that come with achieving it," said Corbitt Burns, Southwest Airlines' Director of Rapid Rewards. "Loyalty has never been as important to them and to us, and we want to provide Members with a fast and easy way to reach their next level, whether it is A-List or A-List Preferred status."

Earlier this year, Southwest gave all Rapid Rewards Members a boost to 2021 Tier-Qualifying activity and also gave qualifying Rapid Rewards Companion Pass Holders extended benefits through the end of 2021.
Mercedes-Benz Celebrates Launch of First Line of Electric Vehicles by Engaging Consumers
To celebrate the launch of its first line of electric vehicles, Mercedes-Benz USA has developed an activation at the 2021 US Open to educate fans about its electrification efforts. The luxury automotive brand will engage tournament attendees to create and harvest clean energy that will be used to help power an upcoming exclusive event with global partner Alicia Keys. The Mercedes-EQ family of vehicles will combine sophistication, sustainability, high-end technology and style for an unprecedented fully electric luxury experience. The first vehicle from the line, the all-new 2022 EQS Sedan, will launch later this year.

As an official sponsor of the US Open, Mercedes-Benz will host fans in their Brand Center at the USTA Billie Jean King National Tennis Center from August 30 through September 12. Mercedes-Benz will invite fans to walk over a pathway of kinetic tech floor tiles, created in partnership with Pavegen, that will generate reusable clean energy with each footstep. As guests walk over the Pavegen floor tiles, the weight from their footsteps will compress an electromagnetic generator, which in turn will transform each individual footstep into a small amount of energy that is converted into clean electricity.
Brierley Redefines Customer Engagement
Brierley, a leading customer loyalty and engagement company, announced the evolution of their Customer Engagement practice. True to its mission of Transforming Loyalty, Brierley is leveraging their 35+ years of engagement and relationship management expertise to help brands maximize their customer experiences and profitability.

“Brierley knows that successful global brands must evolve their digital engagement with consumers,” says Robert L. McClarin, Consulting Partner, Customer Engagement. “Many brands spend most of their resources focused on discounting tactics (The Bribe), at one end of the spectrum, and on scheduled brand messages (The Beat), at the other end. Few brands are allocating resources to the growth opportunities found between the two (The Brand)—in The Engagement Gap: trip motivations, the brand experience, emotional connections, and consumer dialogues about the brand.”
Procter & Gamble Brings Relief to Residents Affected by Hurricane Ida
In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with everyday essentials as well as cleaning products to meet basic hygiene and home care needs directly into the affected areas of those impacted by the disaster.

In line with updated COVID-19 guidelines regarding operations, P&G and partner, Matthew 25: Ministries, have established new safety protocols and processes to allow for the distribution of free laundry services and supplies to those who have been impacted by the disaster, while keeping staff and beneficiaries at distribution Tide Loads of Hope activation sites protected.
Sitecore Acquires AI-Powered Digital Search Platform Reflektion
Sitecore announced the acquisition of San Mateo-based Reflektion, an AI-powered digital search platform that understands and predicts patterns, context, and needs in order to convert shoppers into buyers. The combination of Sitecore and Reflektion enables Sitecore to engage, educate, and empower shoppers to make purchase decisions faster – increasing buyer confidence, long-term revenue, and overall customer satisfaction and loyalty.

The acquisition – a continuation of Sitecore's ongoing $1.2 billion growth plan – will help marketers solve the information overload that is characteristic of traditional search solutions, which leave customers unable to find and select the right product. 93% of all online experiences start with search, making it an integral part of the customer buying journey, and Reflektion elevates search into a conversational, guided experience that provides more personal, accessible, and tailored answers for the customer. Reflektion's platform can be leveraged across all aspects of the Sitecore digital experience platform, from transforming product data into understandable consumer-friendly language to understanding shopper intent, behavior, and product preferences. 

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