Asia Asia Hits 20 Million Loyalty Members
AirAsia has reached 20 million BIG Members globally, marking a major milestone for its BIG Loyalty Program. The loyalty program now averages 500,000 sign-ups per month, with the top five markets with the largest member bases being Malaysia (3.6 million members), China (2.3 million), Thailand (2.1 million), Indonesia (1.4 million) and India (1.1 million).
To celebrate, AirAsia BIG Loyalty is giving away a total of 20 million BIG Points to its most active members from September 1st to November 30th as part of its #WeAre20MilBIG contest. BIG Members who earn, redeem, or convert the most points during this period stand a chance to win 20,000 BIG Points every week, 50,000 BIG Points every month, as well as a grand prize of 200,000 BIG Points at the end of the three months.
Aireen Omar, AirAsia Deputy Group CEO, said, “We wish to thank each and every one of our loyal members for their continuous support. We could not have done this without you.” “Achieving this milestone is a big part of our digital plans for the airline, and members can look forward to even more opportunities to use their BIG Points as we move towards making it the currency of choice for the AirAsia Group ecosystem and our network of lifestyle partners across the region.”
Love’s Shows Professional Drivers Some Love in September
Love’s Travel Stops is celebrating National Truck Driver Appreciation Week (Sept. 9th-15th) by rewarding thousands of professional drivers with 10,000 My Love Rewards points and one driver with one million My Love Rewards points.
One lucky driver will win the grand prize of 1 million My Love Rewards points, a $10,000 retail value. Drivers have two ways to enter the sweepstakes. First, they can simply swipe their My Love Rewards card with every fuel, tire care and in-store product purchase at Love’s in September. Second, they can visit any Love’s location with a touchscreen and follow the steps on the 1 Million My Love Rewards points giveaway section
“We are so thankful for professional drivers who are committed to one of the most demanding and vital jobs to our community,” said Frank Love, co-CEO of Love’s. “It’s important we recognize these drivers for their hard work and sacrifices they make every day. The My Love Rewards program aims to appreciate drivers year round, and we want to take advantage of this opportunity to do even more for our loyal customers.”