Loyalty360 Reads: September 7 | Lunchables Takes Over FAO Schwarz; Cinnamon Toast Crunch Giving Away 2M Cereal Boxes; and More

Lunchables Takes Over FAO Schwarz With Larger-Than-Life Builds
After fueling the next generation of creative kids as a lunchtime favorite, the Lunchables brand is claiming a new and unexpected title: toy. As America’s most buildable snack for more than 30 years, Lunchables joins the ranks of other prestigious toys with an immersive, creativity-fueling experience at FAO Schwarz, the world’s most iconic toy store.

“For years, kids have been dreaming, building and creating with Lunchables,” said Rachel Drof, marketing director at Kraft Heinz. “Like other traditional toys, Lunchables has fostered creativity and individuality by encouraging kids to use their imaginations while playing with and building with their food. Now, we’re taking it one step further by giving kids the tools to build anything they can imagine out of Lunchables – like a rocket ship or a robot. With Lunchables, if you can build it then you can eat it!”
Cinnamon Toast Crunch is Giving Away Up To Two Million Cereal Boxes
Cinnamon Toast Crunch is announcing one epic deal for cereal fans – throughout the month of September, the beloved breakfast staple is giving away up to two million boxes via rebate of Cinnamon Toast Crunch.

Through September 30, those interested in enjoying Cinnamon Toast Crunch for free can receive a rebate up to $6.55 excluding tax when they purchase any flavor of Cinnamon Toast Crunch. Purchasers simply submit a photo of their receipt or shipping confirmation from their online purchase at FreeCTC.com by October 31 and once verified, consumers can redeem the rebate by November 7 via Venmo®, PayPal® or by check.
Urban Plates Announces Subscription Giveaway for 10th Anniversary
Urban Plates—the chef-driven, fast casual restaurant brand offering healthy, made-from-scratch meals at affordable prices—is turning 10 years old. To celebrate the occasion, they are giving away free one-month memberships to Plate Pass, their subscription program that makes every individual entrée $10 (or less) for a fee that is regularly $10 a month. The offer will apply to all Urban Plates locations for dine-in or takeout only. It does not apply to delivery or catering orders.

To get in on the anniversary deal, guests may sign up exclusively on the Urban Plates app (download for iPhone and Android) beginning September 20 through October 31. Once signed up, the offer will make all individual entrées on the Urban Plates menu for dine-in or takeout $10 for one month, and items on the $10 Everyday Menu will be $9.
iOS 15 Now Prompts Users If They Want To Enable Apple Personalized Ads
For iOS 15 users, Apple has begun prompting for their consent to enable Personalized Ads for their Apple ID, which allows Apple to use your App Store purchase history and several other demographics, to inform what advertising is displayed in the News and Stocks apps, as well as for targeting App Store Search Ads.

Apple ad targeting, or ‘Personalized Ads’ as Apple calls it, was previously enabled by default without any kind of prompt. Users had to learn about the preference on their own and navigate four levels deep in Settings to disable it, running somewhat counter to Apple’s privacy-first image.

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