Loyalty360 Reads: September 21 | Hilton and Mars Petcare Redefine Pet-Friendly Travel; The Bay and Rebelstork Enter Resale Partnership; and More

Hilton and Mars Petcare Team Up to Redefine Pet-Friendly Travel
Global hospitality leader Hilton and Mars Petcare, the world's largest pet care company, announced they are teaming up to set a new standard for pet-friendly travel. Leveraging insights from Mars Petcare's Better Cities For Pets™ program, Hilton's Extended Stay brands, Homewood Suites by Hilton and Home2 Suites by Hilton will implement pet-focused programming and benefits in the U.S. and Canada to become a pet hero for guests.

Additionally, by January 1, Homewood Suites will join Home2 Suites to become a 100% pet-friendly brand across its portfolio of hotels and both brands will introduce consistent pet fees, starting at $50 per stay.

As pet ownership continues to rise, people are spending more time with pets now than ever before. A recent online survey1 revealed that 85% of pet parents say they're likely to travel in the next year, and 65% say they'll bring their pets along. By combining their industry-leading expertise in hospitality and pets, Hilton and Mars Petcare have come together to anticipate and address the needs of pet parents to make traveling together more seamless and enjoyable. 
The Bay and Rebelstork Enter Resale Partnership for Gently-Used Baby Gear
The Bay announced its entry into the baby gear resale industry through a partnership with Canadian startup, Rebelstork. North America’s first managed marketplace for the resale of overstock, open box and quality used baby gear, Rebelstork provides parents with a hassle-free way to buy and resell their baby gear.

Beginning September 26, customers will be able to access Rebelstork’s marketplace directly via thebay.com. This new experience for customers provides an opportunity to upcycle their baby products to other parents while realizing value from their initial investment. It also contributes to an ever-important circular economy, extending the lifespan for short-term use products.
Aramark Expands Community Outreach During 2021 Global Day of Service
On Thursday, September 23, Aramark employees around the world will participate in Aramark Building Community (ABC) Day. Rooted in the company’s service culture, thousands of employees are reimagining what community involvement looks like in COVID times, and are volunteering in a variety of in-person and virtual projects, as part of the hospitality, facilities, and uniform services company’s annual day of service.

“Aramark employees are resilient, passionate, and united by our purpose to have a positive impact on people and planet. While COVID has impacted in-person volunteer activities, we remain committed to creatively supporting our nonprofit community partners, by providing grants, organizing small local activities, and hosting several virtual events,” said Jami Leveen, Vice President of Community Partnerships at Aramark. “I’d like to thank the dozens of volunteer project leaders across the company that are pitching in to support our efforts. We couldn’t do this without them.”
Barclays US Consumer Bank Announces Lili Tomovich As Chief Marketing Officer
Barclays US Consumer Bank today announced the appointment of Lili Tomovich as its new Chief Marketing Officer. In this role, Tomovich will oversee brand, customer experience and lifecycle management, marketing technology, product marketing, marketing communications, and customer and market research.

She will report to Denny Nealon, CEO of Barclays US Consumer Bank, and join the consumer bank's executive committee.

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