Loyalty360 Reads: September 16 | Taco Bell Testing 30-Day Taco Subscription; Discover Named Sponsor of NHL Winter Classic; and More

Taco Bell Testing 30-Day Taco Subscription
Taco Bell is testing a new 30-day taco subscription, the chain announced. Any customer who can get their hands on one of the Taco Lover's Passes, which run for anywhere from $5 to $10 depending on location, is eligible for a free taco daily for 30 days.

To cash in on your taco, head to Taco Bell's app where you can order a Crunchy Taco, Spicy Potato Soft Taco, Crunchy Supreme Taco, Soft Supreme Taco, Doritos Locos Tacos or Doritos Locos Tacos Supreme, according to the press release.
Discover Named Title Sponsor of NHL Winter Classic
Discover, the National Hockey League, and Turner Sports announced an expansive partnership, highlighted by Discover being named the title sponsor of the NHL Winter Classic, the annual regular-season outdoor game on New Year’s Day. The 2022 Discover NHL Winter Classic will take place on Saturday, January 1, when the St. Louis Blues visit the Minnesota Wild at Target Field, with exclusive presentation of the game on TNT.

This agreement builds on Discover’s more than a decade-long support for the NHL and is the first major brand partnership announced as part of Turner Sports’ inaugural season of NHL coverage. Discover’s designation as the Official Credit Card and the Official Bank of the NHL® in the U.S. will be featured prominently throughout promotions surrounding one of the NHL’s marquee events, across Turner Sports’ platforms and on-site activations.
Restaurant Worker of Future Needs Heightened Digital
National Restaurant News says the restaurant worker of the future — and even now — is a digitally savvy individual with great people skills, says Tracy Skeans, chief operating officer and chief people officer for restaurant giant Yum Brands Inc.

Skeans, who took on the additional operations role in January at the Louisville, Ky.-based parent to Habit Burger Grill, KFC, Pizza Hut and Taco Bell, provided insights into how the fast-food giant views worker skill sets.
WynnBET Named An Official Sports Betting Partner Of The New York Jets
WynnBET, the premier mobile sports betting app from the global leader in luxury hospitality, Wynn Resorts, announced a partnership with the New York Jets naming the operator as an Official Sports Betting partner of the team. The multi-year agreement includes the entitlement of the WynnBET Green Room at MetLife Stadium for Jets gamedays as well as presenting partnership of the Jets Podcast Network and the Jets SportsNet NY Pre and Post Game Live shows.

The centerpiece of the relationship is the WynnBET Green Room, a ticketed, 21 years-old and over all-inclusive food and beverage hospitality space at Jets home games. The luxury club space, approximately 4,800 square feet, will provide an immersive sportsbook experience, allowing ticketed Jets fans access to live WynnBET betting content such as point spreads, game totals, in-play wagering and more. To view images of the luxury club space and entrance archway please click here.
60% of Airline Passengers Are Happy to Fly by End of the Year
Inmarsat, the world leader in global mobile satellite communications, unveiled the findings of its Passenger Confidence Tracker 2021, the largest and most comprehensive global survey of airline passengers since the pandemic began. The results show that confidence in air travel is rising, with 60% of passengers feeling happy to fly by the end of the year, compared to only 47% last year.

Airlines will also be reassured that the number of passengers who expect to travel less frequently has dropped by 6% in comparison to Inmarsat’s 2020 Passenger Confidence Tracker*. However, with 84% of respondents believing their travel habits are likely to change post pandemic, the onus is firmly on airlines to ensure their service offering keeps pace with the evolving requirements of passengers.

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