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Michaels Unveils Two New Test and Learn Concept Stores in Texas
The Michaels Companies, one of North America’s largest arts and crafts retail chain, transformed two existing hometown retail locations as part of a larger strategy to re-imagine the optimal maker shopping experience.
Customers in the North Texas suburbs of McKinney and Plano can expect an entirely new look and feel when they visit their local store. New store design includes concrete floors, updated signage and lower fixturing that allow customers to easily view and....
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