Virtual Dining Concepts Rolls Out New Brand NASCAR Refuel
Virtual Dining Concepts, in partnership with NASCAR and DoorDash, announced NASCAR Refuel, the first-ever virtual restaurant brand paired with a national spectator sporting organization. NASCAR Refuel debuts prior to the NASCAR Xfinity Series Wawa 250 at Daytona International Speedway and will simultaneously be available to order across the country, launching exclusively with DoorDash or via the NASCAR Refuel app and the official website, both powered by DoorDash’s white-label fulfillment platform, DoorDash Drive.

“Every weekend, fans visit iconic NASCAR tracks across the United States, experiencing the roar of engines, side-by-side racing, family fun and the overall spectacle our great sport has to offer,” says Chip Wile, NASCAR senior vice president and chief track properties officer. “It’s a pleasure to offer our fans NASCAR Refuel, so we can bring a piece of the track experience, our delicious dishes inspired by our entire track portfolio, to them.”
 
Pizza Hut’s Makes Bid For Grocery Store Presence
With the announcement of Pizza Hut’s new CEO, it looks like the brand may have ambitions to get into consumer-packaged goods (CPG). The restaurant’s parent company Yum Brands announced Thursday (Aug 26) that Aaron Powell, former president of Kimberly-Clark’s Asia-Pacific CPG business who started his career at Procter & Gamble, will begin his role as Pizza Hut Division CEO on Sept. 20.

In a statement, Yum Brands CEO David Gibbs highlighted Powell’s CPG experience, an implicit “watch this space” for the Pizza Hut brand, suggesting an opportunity to seize on the grocery store sales opportunity in the near future.

“Aaron brings more than 25 years of deep experience in the business-to-business and consumer packaged goods sectors and is known for driving break-through innovation and delivering strong performance for iconic household name brands operating in complex environments around the world,” Gibbs said.
 
Affirm Shares Soar on Amazon Partnership
The Wall Street Journal says Amazon.com Inc. is joining with Affirm Holdings Inc. to allow customers to pay for purchases via monthly installments, signaling further growth in the buy-now, pay-later space.

Snagging a big e-commerce player such as Amazon as a partner sent Affirm’s shares soaring 30% after hours to around $88. The firm sold shares at $49 apiece in its initial public offering in January. Affirm’s other partners include Walmart Inc., Expedia Group Inc. and Peloton Interactive Inc.
 
StubHub Partners With Lolli
StubHub has partnered with bitcoin rewards app Lolli to give bitcoin back to Lolli users who buy tickets on StubHub, spanning sporting events, concerts, and more.

Users can get up to 6% of their StubHub purchase paid back to them in bitcoin through Lolli, which also has partnerships with other retailers such as Microsoft, Sephora, Kroger, and Best Buy. Serena Williams is an investor in Lolli, which recently raised a $10 million Series A funding round led by Acrew Capital.
 

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