Scenic Group Unveils Unified Scenic & Emerald Rewards Global Loyalty Program
Scenic Group has introduced Scenic & Emerald Rewards, a new global loyalty program that unifies its former Scenic Club and EmeraldEXPLORER programs into a single platform. The streamlined initiative applies across the company’s portfolio of luxury ocean, river, and yacht cruises, as well as escorted land journeys. Developed through guest and travel advisor feedback, the new program simplifies how travelers earn and redeem rewards while recognizing travel across all Scenic and Emerald experiences worldwide.
Scenic Group Founder and Chairman Glen Moroney said, “The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests. Few travel companies can offer the unrivalled opportunity for their members to earn and receive status points, for travel across luxury ocean, river, and escorted land journeys, spanning all seven continents and more than 100 countries.”
The program consolidates existing status points into one combined balance, giving members a single account for tracking and redemption. Free to join after a guest’s first journey, Scenic & Emerald Rewards features a simplified four-tier structure: Gold, Diamond, Emerald, and Chairman’s Club. Thresholds have been realigned and benefits enhanced to deliver clearer progression and more meaningful recognition as members advance. A key addition is the new MyRewards feature, allowing members to earn 1% of the value of eligible new bookings as a monetary credit. These rewards can be applied toward future Scenic and Emerald cruises or land tours, creating tangible savings for returning guests. Existing members have been automatically transitioned into the new program, with status tiers adjusted to ensure continued or enhanced benefits. Perks across tiers include early access to itineraries, exclusive events, private transfers or airport hotel stays on select journeys, complimentary accommodations on extended trips, priority onboard services, and more.
Learn more about the Scenic and Emerald Rewards program here: https://www.scenicusa.com/scenic-and-emerald-rewards
Dutch Bros Expands Retail Coffee Line to Amazon and Major Grocery Chains
Nearly a year after announcing its move into consumer packaged goods, Dutch Bros is accelerating its retail expansion, bringing its at-home coffee products to a wider audience. The drive-thru coffee brand’s CPG lineup is now available online through Amazon and in select grocery locations, including Walmart, H.E.B., and Albertsons. The broader distribution marks a significant step in making Dutch Bros products more accessible beyond its traditional store footprint.
Dutch Bros President and CEO Christine Barone said, “We’ve loved seeing the excitement around our Dutch Bros at home assortment, and we’re thrilled to keep expanding availability. It’s a new way for customers to bring the flavors they love into more of their everyday moments.”
Developed in partnership with Trilliant Food & Nutrition, LLC, the retail assortment spans five categories: single-serve ready-to-drink iced lattes, multi-serve iced coffee and lattes, coffee pods, ground coffee, and flavored creamers. The lineup features fan-favorite flavors inspired by Dutch Bros’ café menu, including Golden Eagle (caramel vanilla breve) and Annihilator (chocolate macadamia espresso breve), allowing customers to recreate signature drinks at home. As of September 30, 2025, the company operates 1,081 locations across 24 states, and its retail push is expected to further extend the brand’s national reach.
Read all about it here: https://www.dutchbros.com/news-events/dutch-bros-new-at-home-products/
Mary Kay Inc. Ranks No. 2 on Forbes’ 2026 Best Customer Service List
Mary Kay Inc. kicked off 2026 with major momentum, earning the No. 2 overall spot on Forbes’ 2026 Best Customer Service list. The recognition caps a strong 2025 for the global beauty and skincare leader, which collected 25 international awards spanning corporate excellence, innovation, sustainability, and social impact, among others. The high ranking reflects Mary Kay’s ongoing business transformation and its sustained focus on delivering standout customer experiences through both digital support and personalized beauty guidance.
Mary Kay Inc. CEO Ryan Rogers said, “Every interaction with our customers is an opportunity to make someone feel seen, supported, and valued. Climbing to the No. 2 spot in the Forbes ranking is a strong validation of our people-powered culture and demonstrates the significance of what we can accomplish together. It speaks to the second-to-none reputation of our Independent Beauty Consultants, the passion of our customer service teams, and company values built on service and making time for others. That foundation is what inspires us to consistently deliver unforgettable customer experiences through our tried-and-true products.”
According to Forbes, the annual list is based on 3.8 million customer ratings evaluating more than 3,500 brands, making a top-three finish especially significant. Beyond customer service accolades, Mary Kay’s 2025 honors extended across brand performance, direct selling leadership, and innovation. The company maintained top global rankings from Euromonitor International in skincare and color cosmetics, earned workplace recognition from Newsweek, and received innovation awards for initiatives such as its AI-powered Foundation Finder. Additional distinctions highlighted its social impact and sustainability efforts, reinforcing Mary Kay’s broad reputation as a high-performing, purpose-driven beauty brand.
View the Forbes’ Best Customer Service List to unlock other insights: https://www.forbes.com/lists/best-customer-service/
Original Article Links:
Scenic Group launches the new Scenic & Emerald Rewards Global Loyalty Program
Dutch Bros launches new CPG products, expands retail presence
Second to None in Business Excellence: Mary Kay Named #2 on the Forbes 2026 Best Customer Service List