Loyalty360 Reads: Red Robin’s Loyalty Program Refresh Increased Guest Visits, Report Sheds Light on

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Red Robin Sees Increased Visits Following Loyalty Program Update

After Red Robin revamped its loyalty program in May in response to economic challenges, the restaurant chain saw an increase in enrollment. Since launching the new rewards program, signups have gone from 60,000 to 90,000 for each four-week financial period, marking an increase of 156% compared to last year. Red Robin’s Royalty program boasts more than 14.3M members, with 130,000 signing up after the loyalty refresh. Members of the loyalty program earn one point for every dollar they spend at Red Robin. Meanwhile, the program offers an incentive for guests to return, allowing 90 days for them to redeem rewards.

“After earning 100 points, guests receive a $10 reward, good for both dine-in as well as online orders,” explained G.J. Hart, Red Robin President and CEO in an earnings call. “This allows guests to earn a reward much faster than the previous program and encourages more frequent visitation to capitalize on their earned rewards.”

According to Hart, the average time before loyalty members return for a second visit has fallen to 39 days, an improvement from 51 days. Since the new program launch, loyalty guest checks are averaging $4.40 more. Red Robin has also undertaken other initiatives to bring guests back, including adding more staff to reduce wait times, improving management, and targeting advertising to attract customers.

Learn more about Red Robin Royalty rewards here.

FMI Report Highlights Evolving Shopping Strategies

According to the “U.S. Grocery Shopper Trends 2024: Return to Routine” report, consumers are shifting their grocery shopping habits to better control their spending as inflation impacts food prices. The report survey was conducted by FMI - The Food Industry Association and The Hartman Group. The report reveals that 63% of shoppers are exploring more deals and promotions and shopping at multiple stores to stretch their budgets. The findings from the survey show that despite any concerns with rising prices, 83% of Americans report feeling they have some control over what they spend at the grocery store.

“Shoppers report that one of the few parts of their household budgets they can control is their grocery spending and that through taking advantage of deals, promotions or shopping around, they continue to find value,” said Leslie G. Sarasin, President and CEO of FMI. “While we understand shoppers’ concerns about the price of food on store shelves, our U.S. Grocery Shopper Sentiment Index shows consumers appreciate the ability to find value in their grocery shopping and continue to enjoy grocery shopping, a trend we expect to continue as food inflation cools.”

Seventy-nine percent of respondents in the survey cite their top priority when shopping as value for their money. Meanwhile, 80% of shoppers feel their primary store meets their needs. Moreover, 69% of respondents are very or extremely concerned about food inflation, although most report that the average amount they spend each week on groceries has remained steady for the past year and a half. The U.S. Department of Agriculture recently reported that midyear inflation was below historical averages during the first six months of 2024, fueling optimism for shoppers.

Unlock the full report here.

Michaels and the Dallas Cowboys Form Partnership

Arts and crafts retail icon Michaels and the Dallas Cowboys have formed a three-year deal, making Michaels an Official Partner of the team. Michaels sees an opportunity for Cowboys fans to express their team spirit through creativity.

“Michaels offers our fans easy and fun ways to take their creativity to a higher level. We love the unique ways they express their support of the team, and we’re looking forward to seeing how this partnership can further inspire them,” said Charlotte Jones, Chief Brand Officer and Co-owner of the Dallas Cowboys.

Promotions celebrating the partnership include: