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Qantas Expands Frequent Flyer Loyalty Program 

With a $100M investment in revamping its Frequent Flyer program, Australian airliner Qantas is adding 20 million seats for reward bookings as it overhauls its loyalty program. However, travelers will have to use up to triple the amount of points than Qantas’ existing Classic Rewards tier. While it will cost members more points to use toward flights, frequent flyers will have more ways to earn those points. 

“We’ve spent a lot of time listening to members about how we can better reward them,” said Vanessa Hudson, Chief Executive Officer for Qantas. “We’re adding over 20 million new flight rewards with the launch of a new type of reward seat called Classic Plus. It’s one of the biggest expansions we’ve made to the Frequent Flyer program in its 35-year history.” 

The new “Classic Plus Flight Rewards” system was designed to offer a rewards option somewhere between the current Classic and Points Pay Plus options. Hudson said the airline is not planning to retire its other reward options. The new rewards seats will be accessible within the airline’s domestic and international network across First Class, Business Class, Economy, and Premium Economy cabins.  

New rewards will be available on international flights starting in July and will extend to domestic flights by the end of the year. Meanwhile, Qantas will continue offering more than five million Classic rewards seats across its airlines and 45 of its partner airlines. Qantas hopes to drive earnings exceeding $500 million in the fiscal year 2024. Frequent flyers can book these new Classic Plus seats exclusively through the Qantas website for travel beginning July 1. 

Learn more about the Frequent Flyer program here: https://www.qantas.com/us/en/frequent-flyer.html  


Coca-Cola Partners with Marvel To Enhance Customer Experience 

Coca-Cola launched a creative marketing campaign with Marvel, introducing interactive packaging integrating augmented reality (AR) technology and an omnichannel media campaign across various platforms, including cinema, TV, online video-sharing platforms, and digital and out-of-home advertising channels. The classic carbonated beverage brand will partner with Marvel to feature more than 30 superheroes and villains for a new advertising campaign, scannable packaging, digital collectibles, and prizes ranging from movie tickets to Disney Cruise experiences. The campaign will be rolled out across more than 50 countries, with GUT Advertising Agency spearheading the campaign. 

“Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” said Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola Trademark. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.”  

The campaign features an extended TV commercial that portrays a comic bookstore employee interacting with Marvel characters like Black Widow, Daredevil, and Deadpool. These characters emerge from the realms of comics, figurines, and art to blend fantasy and reality as the characters assist in delivering a bottle of Coke to the bookstore employee. 

Watch the entertaining and innovative commercial video here: 
https://www.youtube.com/watch?v=_oI_B0OBgVw 


Kohl’s Renews Partnership with the Alliance for a Healthier Generation, Donates $5M 

Kohl’s announced it is renewing its partnership with the Alliance for a Healthier Generation and committing $5M over the next three years to support its Kohl’s Healthy at Home initiative. Since its launch in 2019, the program has collaborated with schools and community partners to deliver vital resources focused on the physical and mental well-being of families across the United States. Moreover, Kohl’s has donated more than $12 million over the past five years to Healthier Generation to support its goals. 

“Creating healthier communities and supporting family wellness are cornerstones of Kohl’s philanthropic work, and we are proud to continue our work alongside Alliance for a Healthier Generation to make this a reality,” said Christie Raymond, Kohl’s Chief Marketing Officer. “Through our partnership, we are bridging the gap between educators and families by providing essential educational tips and resources for youth to establish healthy lifestyles from a young age. Together, we can ensure that future generations have the skills and knowledge necessary to maintain their physical and mental health while living happy lives.” 

This year, the partnership includes the launch of the Healthy at Home Playbook for Schools. This resource aims to help schools achieve designation as one of America’s Healthiest Schools, an honor close to 3,000 schools have received thus far. 

“We are honored to continue our collaboration with Kohl’s and further our mission of supporting families in staying active, healthy, and resilient in mind and body,” said Kathy Higgins, Healthier Generation’s CEO. “Ongoing support from Kohl’s underscores our shared commitment to enhancing community well-being and ensuring that families and schools remain in partnership on the path to living healthier, happier lives.” 

What does it mean to be one of America’s Healthiest schools? Check out this video:
https://www.youtube.com/watch?v=0TO6_lL10rc  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:  

Hidden detail in Qantas loyalty shake-up 

Coca-Cola heads to Marvel universe for new spot, packaging campaign 

Kohl’s Donates $5 Million to Alliance for a Healthier Generation to Improve Family Health & Wellness Nationwide 

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