Ore-Ida Celebrates Napoleon Dynamite’s 20-Year Anniversary with Tater Tot-Protecting Pants
Twenty years after Napoleon Dynamite’s coveted Tater Tots were crushed by a school bully, Ore-Ida, the inventor of Tater Tots, has come up with a solution: Tater Tot-Protecting Pants. The novel product was created in collaboration with Searchlight Pictures, and Ore-Ida designed the joggers in dark gray with a crocodile pattern featuring a durable, food-safe pocket.
“For over 70 years, Ore-Ida has prided itself on delivering crispy and fluffy potatoes every time,” says Jackie Britva, Senior Brand Manager for Ore-Ida at The Kraft Heinz Company. “With June marking the film’s 20th anniversary, we knew it was the perfect time for Ore-Ida to solve Napoleon’s tot-tastrophe in a way only the inventor of Tater Tots could.”
Ore-Ida asked Jon Heder to reprise his Napoleon Dynamite character to launch the Tot-Protecting Pants. Heder exhibited the pants in a commercial inspired by the movie and admits that the crushed Tots still plague him. The short flashes back to the memorable scene from the original movie. Napoleon then divulges that Ore-Ida is remedying the situation and rescuing his Tots 20 years later. The limited-edition pants are available while supplies last at ProtectYourTaterTots.com. Fans are encouraged to share their tot-protecting trousers on social media using hashtags #ProtectYourTots, #NapoleonDynamite, and #OreIda.
Learn more about the campaign and the pants, and watch the Ore-Ida/ Napoleon Dynamite commercial here:
https://www.kraftheinz.com/ore-ida/protectyourtatertots
Delta Introduces Premium Select on JFK-LAX Flights for the Fall Season
On September 10. 2024, Delta Air Lines will launch its Delta Premium Select (DPS) seats to offer a heightened cabin experience on flights between New York’s JFK and Los Angeles’ LAX. It will be the first domestic transcontinental flight of DPS. Since its debut in 2017, DPS has been available on most trans-Pacific and trans-Atlantic flights.
“Delta Premium Select will bring a new level of comfort, luxury, and practicality to one of Delta’s most important routes in the domestic U.S. as we continue to work to deliver more premium experiences to our customers,” said Maurico Parise, Vice President – Brand Experience Design. “This product has been a success internationally, especially following the recent investments we’ve made onboard, and we know that customers flying between New York and Los Angeles will enjoy the opportunity to treat themselves to a more spacious seat and premium experience.”
DPS will initially be available during peak demand on four of Delta’s 11 “peak day” Boeing 767 wide-body aircraft flights. The aircraft will be equipped with Delta Premium Select, Delta One, Main Cabin, and Delta Comfort+ options. Plans are in place to expand DPS to additional daily JFK-LAX flights down the road. DPS has seen a lot of international success, particularly after undergoing a revamp to provide passengers with premium in-flight experiences, including enhanced dining with locally inspired cuisine, pre-meal selection, and enhanced dedicated service.
Learn more about Delta Premium Select here:
https://www.delta.com/us/en/onboard/onboard-experience/delta-premium-economy
Schnucks Personalizes Rewards Program with New Features
Schnucks Markets is unveiling new features to enhance personalization in its rewards program for shoppers. The updates include a “Personalized Savings” section in its app, where customers can find sale items, custom digital coupons, and points offers based on their recent purchases. These deals are refreshed weekly to stay relevant to shoppers’ favorite items.
As part of the program, Schnucks celebrates its customers’ birthdays by offering them free donuts, which can be redeemed through an app coupon available during their birthday week. Additionally, when a St. Louis Cardinals player has a home run during the Major League Baseball season, Schnucks Rewards members receive an in-app coupon for a free donut from their local Schnucks bakery the next day.
The Midwestern grocer is also launching Double Points Day, which allows members to earn double the points on their entire purchase using special coupons found in the app. Schnucks continues to explore ways to save shoppers money. In April, they rewarded customers with $5 in loyalty points each week for logging at least 50,000 steps over seven days. Last August, they added the option for customers to redeem rewards during self-checkout.
Learn more about the new Schnucks Rewards offerings here:
https://schnucks.com/schnucks-rewards
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Original Article Links:
After 20 Years, Ore-Ida – the Inventor of Tater Tots – Comes to Napoleon Dynamite’s Rescue with First-Ever, Tater Tot-Protecting Pants
Delta Premium Select to debut on flights between New York-JFK and Los Angeles this fall
Schnucks ramps up personalization of its rewards program