Customer Experience
 
In New York City, Starbucks Is Building A Mobile-Order-Only Store
The QSR “is working on yet another variation of coffee commerce. Inside New York’s Penn Station, the beverage company is constructing Starbucks Pickup. Starbucks describes it as ‘a streamlined store experience for Starbucks Rewards members who order and pay with our app.’”
 
EA Will Treat Two-Factor Users to a Free Month of Origin Access
The gaming company “is encouraging its users to switch on two-factor authentication, which it calls ‘Login Verification,’ by offering them a free perk in return. Anybody who switches on the security feature within October will get a free month of Origin Access Basic, its $6.45-a-month subscription service that gives members access to hundreds of games and 10-hour-long early access to upcoming titles.”
 
GOAT’s New AR Feature Lets You ‘Try On’ the Hottest Sneaker Drops
The online sneaker marketplace has launched an augmented reality experience that enables shoppers to try on sneakers virtually. “It’s early days for the feature, but it adds to GOAT’s roster of existing AR activities, which included unveiling pre-release Travis Scott x Air Jordan 1 Retro High OG’s in AR before they officially launched earlier this year. The company’s digital ambitions have already attracted a lot of attention from more traditional sneaker retailers—Foot Locker, for example, invested $100 million in GOAT earlier this year.”
 
Amazon’s Grocery Store Plan Moves Ahead with Los Angeles Leases
The e-commerce company has secured more than a dozen leases in Los Angeles as it prepares to launch grocery stores outside several major US cities. “Amazon is planning to operate dozens of grocery stores in cities across the country, part of the online giant’s increasing focus on a bricks-and-mortar presence to find more ways to reach consumers. Many of the proposed locations are outside urban cores and cater to middle-income consumers. Apart from prepared foods, they will stock mainstream groceries such as soda and Oreos, people familiar with the matter said.”
 
Fast-Food Drive Thrus Got 20 Seconds Slower in 2019
In 2019, drive-thru customers waited an average of 255 seconds, up from the previous year. “With menus becoming more complex and lanes possibly getting more crowded with not only drive-thru customers but also those picking up mobile orders, it’s going to be difficult for brands to shave off seconds moving forward.”
 

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