Loyalty360 Reads: October 7, 2019

Programs
 
Chipotle Rewards Customers for Ordering Meatless Options in October
The QSR is offering extra points to consumers who cut back on their meat intake. “The chain will grant customers 150 bonus points . . .  every Monday in October (limit one order per customer per day) for purchasing options such as its newly introduced Vegan Bowl, meals ordered with sofritas, or other vegetarian entrées.”
 
Lyft Overhauls Its Driver Rewards Program to Take on Uber Pro
The ride-hailing service is launching a substantially revamped loyalty program for its drivers. “Lyft Rewards for Drivers is a new driver loyalty program unveiled Thursday in 11 US regions, but it’s currently only offering drivers reward points during busy hours. During those hours—which vary for each city—drivers earn points for every dollar earned working on the app. Then drivers can turn those points into cash or Lyft credit. Drivers can also qualify for silver, gold, and platinum tiers, which unlock different perks.”
 
Customer Experience
 
2019 Holiday Shoppers Will Prioritize Family, the Earth, and Gift Cards, Says Annual Survey
Accenture has published a survey of customers in anticipation of the holiday shopping season. “The survey results show online shopping slightly outpacing in-store buying. Looks like face-to-face conversations with sales associates, smelling a piped-in gingerbread scent, touching sweaters before buying them, and, in a thoroughly modern twist, making sure porch pirates don’t make off with gifts, all mean something to consumers.”
 
Postmates, DoorDash Want to Deliver Your Groceries, Too
Postmates and DoorDash “are among the companies striking deals beyond restaurants to expand their reach and revenue. In doing so, they face competition from rising food sales at Amazon.com Inc., from grocery-delivery specialist Instacart Inc. and from online supermarkets such as FreshDirect LLC and Koninklijke Ahold Delhaize NV’s Peapod.”
 
Best Buy’s Healthcare Strategy: 5 Million Seniors in 5 Years
The retailer is investing heavily to capture the senior market. “Capturing the business of Americans 65 and older is a goal the company is already addressing. Best Buy has spent $1 billion on acquisitions in the health space, most notably the $800 million purchase of GreatCall, a developer of smartphones, smartwatches, and medical alert devices. Other acquisitions include remote monitoring devices relaying patients’ condition to physicians and an entry-level line of monitoring equipment geared toward seniors aging at home and their families who want to keep an eye on them.”
 

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