New Research Reveals Three Major Marketing Challenges
The Channel Institute, a training and certification body for channel business professionals, has published the results of research conducted with more than 200 channel marketing leaders worldwide. Respondents cited three major challenges in the marketing sphere: data management, vision and capabilities, and proving ROI. As such, handling these challenges appears key to success.
Michelle Chiantera, Vice President of Global Partner Marketing at Cisco, says, “Our....