Programs
Aeroplan Seeks a Hybrid Loyalty Solution with Program Relaunch
Air Canada will relaunch its loyalty program, Aeroplan, in late 2020. “The new Aeroplan will not be entirely revenue-based. The majority of air travel redemptions occur for economy-class seats within North America, Hawaii, and the Caribbean. Those markets will see a revenue-based redemption scheme in play. But for the long-haul markets and especially for partner airline redemptions, a more traditional award chart is the plan.”
New Konami Casino Facial Recognition Technology Could Rival Reward Cards
Konami has entered “the final stages of developing its new gambling technology. By using a camera, a gambler can be quickly recognized if they have shared a photograph with the property’s rewards desk, according to KSNV News. Overall, such technology improves casino security. Venues who use such systems will find safer operations, the company said.”
Customer Experience
You Can Now Buy Patrón Tequila with a Swipe on Instagram
The liquor brand “is working with MikMak, a social video commerce agency, to let Instagram users simply swipe up on an Instagram Stories ad to order Patrón for delivery in 48 states. Patron and MikMak are working with three third-party partners—Drizly, Instacart, and ReserveBar—to fulfill these purchases. At checkout, customers will be asked for their age, and when it’s delivered, workers have to scan the purchaser’s ID before handing off the alcohol.”
American Express Green Card Relaunches with New Benefits and Higher Annual Fee
American Express has launched a new card “for customers who are looking to do business with sustainable and socially responsible brands but also are much more interested in trying out the new restaurant across town or traveling with their friends rather than necessarily buying things.”
REI Encourages Shoppers to #OptOutside on Black Friday
For the fifth year in a row, the outdoor retailer “will close its stores the day after Thanksgiving—considered one of the biggest shopping days of the year—as part of its #OptOutside initiative. It won’t process online payments but will pay its 13,000 employees, the company announced.”