Programs
Bank of America’s Loyalty Rewards Achieve Record Client Satisfaction and Retention
Preferred Rewards has reached 6 million members, and the customers are reporting higher levels of satisfaction than with the program than ever before. “Members report more than 85 percent satisfaction with their banking relationship and have a retention rate of nearly 99 percent. In addition, 8 out of 10 members say they are ‘highly likely’ to recommend the bank to friends and family.”
Partnerships....