Loyalty360 Reads: October 27 | The Bay and Lesley Hampton Countdown to the Holidays With Luxury Beauty Calendar; PepsiCo Accelerates Digitalization with Launch of Digital Hubs; and More

The Bay and Lesley Hampton Countdown to the Holidays With Luxury Beauty Calendar
 
The Bay is delighted to announce the launch of its inaugural Holiday Beauty Calendar, a luxurious 25-day unisex open and reveal experience for beauty lovers. Designed in collaboration with fashion designer Lesley Hampton the calendar is threaded with design details from her eponymous label and her Indigenous heritage. Kicking off the festive season, this premium beauty calendar is a first of its kind for The Bay with pull-out drawers filled with more than 30 full and travel-sized luxury beauty products spanning makeup, skincare, fragrance and more. The exclusive Holiday Beauty Calendar also contains a $20 gift card to The Bay and will be available for purchase on thebay.com and at Hudson’s Bay stores beginning today through the holiday season, while supplies last.
 
“We are incredibly proud to collaborate with Lesley Hampton, one of Canada’s rising fashion stars, on this extra special and collector-worthy holiday beauty calendar,” says Christine Kelly, VP Beauty at The Bay. “Lesley’s keen design eye paired with an unrivalled array of premium brands make this marquee calendar the perfect addition to The Bay’s robust gift assortment–one of the country’s best— and it will surprise and delight every day leading up to the holidays.”
 
PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe
 
PepsiCo, Inc. today announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These Hubs, located in Dallas and Barcelona, are expected to create more than 500 new, high-caliber data and digital jobs over the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs will drive PepsiCo's digitalization agenda and create a strong, global digital delivery network.
 
These capabilities move the company closer to a future vision where customers will have improved access to real-time sales and inventory data; consumers will benefit from consistent product availability at the right place, right time and right price; and employees will utilize predictive decision-making tools, giving them the ability to manage more complexity with enhanced efficiency.
 
The Connecticut Lottery Corporation and Rush Street Interactive Launch The PlaySugarHouse Retail Sportsbook  
 
The Connecticut Lottery Corporation, Rush Street Interactive and Sportech today announced the launch of in-person sports betting at the first of 15 PlaySugarHouse retail sportsbooks in Connecticut. Beginning today, players will be able to place bets at Sports Haven in New Haven, CT. In the coming days, the retail sportsbooks at Bobby V's Restaurant & Sports Bar locations in Stamford, CT, and Windsor Locks, CT, will open and begin accepting bets.
 
The new PlaySugarHouse sportsbooks in New Haven, Stamford and Windsor Locks offer a full suite of entertainment options, including wall-to-wall TV monitors, odds boards, food and beverage menus, and now the opportunity for fans to wager on their favorite sports, leagues and players. Eligible bettors 21 and over will be able to place a wide array of bets on various professional and collegiate sports, including parlays, prop bets and in-game bets, through self-service kiosks as well as staffed teller stations.
 
TruRating Announce the Release of New Report Investigating Consumer Loyalty in 2021 Following Survey of 180,000+ US Consumers
 
TruRating, a global technology platform specializing in consumer insights for retailers and brands, has released a report exploring the state of loyalty, following a survey of 180,000+ consumers in the United States conducted between June-July 2021.
 
Global Head of Marketing and Innovation Amy Daugherty said, “I’ve worked in the industry for 20 years and loyalty has always been hard to track. Be it NPS or imperfect panels, you’re often dealing with out of date, unreliable data. This report presents a real-time view of shifting consumer behaviours – not just ‘how loyal’ shoppers are, but what’s driving that loyalty – and that’s completely unique.”
 

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing