Loyalty360 Reads: October 21 | Centric Brands Expands Izod Partnership; tooodooo Launches Incentive Rewards Platform; and More

Centric Brands Expands Izod Partnership With Authentic Brands Group
Centric Brands announced an expansion of its Izod licensing agreement with Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, for new product categories including men’s sportswear, activewear, and golf apparel. In addition to Izod’s wholesale operations, the Company will also operate the e-commerce store www.izod.com. The new product categories complement Centric’s current portfolio of licensed Izod product categories in the kids and accessories divisions.

“We are pleased to continue our strong partnership with Authentic Brands Group. The addition of the Izod men’s collection complements our existing Izod business allowing us to offer customers a well-rounded offering of lifestyle product across several categories that will drive customer acquisition and loyalty for the brand,” said Jason Rabin, Chief Executive Officer of Centric Brands.
tooodooo Launching Incentive Rewards Platform
Curt Bloom, CEO of tooodooo, announced the launch of the first fully integrated incentive rewards platform, called tooodooo.

While in the past, effective campaigns could take an average of 70 days of labor and cost roughly $70K per program, with this new platform, a program can be spun up in just 10 minutes and only costs $49/month per program.
Under Armour names first chief consumer officer
Under Armour has created a new role, chief consumer officer, that will oversee global marketing, e-commerce and retail, the company announced on Thursday. Massimo Baratto, currently the brand's managing director of the Europe, Middle East and Africa region, will take on the position.

The aim of the new role is to "oversee all aspects of Under Armour's consumer strategy, delivering a seamless, consistent brand experience," according to the press release. Kara Trent, who currently leads merchandising and planning for the Europe, Middle East and Africa region, will succeed Baratto in his role.
PureCars Announces Partnership With Amazon Advertising
PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced a new partnership with Amazon Advertising, enabling PureCars’ automotive retail partners direct access to Amazon’s Demand-side Platform (DSP) ecosystem of streaming video content.

With the new partnership, PureCars’ dealer partners gain digital advertising access to Amazon’s 120 Million active Fire TV users in the United States and Canada, along with access to advertising on Amazon-owned properties including Twitch and IMDbTV. Amazon Advertising offers dealers advanced reach into the homes of potential car shoppers, and its diverse programming allows dealers to build specific messages based on life events, intent and Amazon Garage information.

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