Loyalty360 Reads: October 20: Marcus Theater’s 5 Millionth Loyalty Member, Volta Digital Media Experience, and More

Marcus Theater Celebrates 5 Million Loyalty Members

Marcus Theater announced its five millionth member of the brand’s Magical Movie Rewards loyalty program. The milestone is a celebration of human reconnection as moviegoers continue to head back into theatres to experience the excitement of seeing movies on the big screen.

Since its inception in 2014, the Magical Movie Rewards program has been a key to increasing customer loyalty and growing sales. Loyalty members receive one point for every dollar spent and earn a $5 reward for every 100 points accumulated. Members also benefit by having online ticketing fees waived, and by receiving exclusive offers and personalized weekly emails. Loyalty members account for nearly half of the overall attendance and on average they visit the theatre four times per year.

Volta Media Network Digital Media Experience

Volta has added 3D features to its media network. The electric vehicle charging and media company announced the support of three-dimensional creative campaigns across the Volta Media Network. This capability furthers Volta's commitment to providing advertisers and consumers with an innovative and impactful digital media experience.

In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers, mobile retargeting, and QR code activations. Volta also offers advertisers a suite of measurement capabilities to report on a variety of business impacts — including down-funnel metrics like incremental sales lift and incremental return-on-ad-spend. Volta Media offers flexible buying options, including the ability to access 100 percent of Volta's media inventory programmatically on industry-leading supply-side platforms, including Vistar and Place Exchange.

Subway Series Campaign Record-Breaking Success

The Subway Series marketing campaign led to record-breaking sales numbers for the restaurant chain. The brand reported an 8.4% increase in same-store sales for the third quarter. More record-breaking numbers include an increase in same-store sales of 7.4% for the launch of the campaign.

The Subway Series, a campaign of new sandwiches and a simplified ordering process that removes the customization element, launched earlier this year.

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