Loyalty360 Reads: October 2 | Jennifer Lopez and Yoplait Challenge Families to Dance, McDonald

Jennifer Lopez and Yoplait challenge families to dance and play for a cause
Yoplait is teaming up with Jennifer Lopez to inspire families to move together with “It’s Yoplaitime.”

Hosted on Instagram by the dancing legend herself, along with her kids, Emme and Max, Lopez is inviting families nationwide to get off the couch and show off their best moves. This fundraising challenge will live on Instagram Reels and is designed for parents and kids of all ages to do together. Yoplait will donate $1 to Feeding America for every family posting a video using the hashtag #YoplaitimeDonation and Lopez’s song, “Pa Ti,” by October 30, 2020, up to a maximum of $300,000.

“In my house – dancing and moving are a part of our everyday lives. And when my kids are active, they’re happy. So when Yoplait asked me to partner with them to get more families moving, it was an easy yes,” says Lopez.
Caesars Entertainment to Acquire William Hill for £2.9 Billion
Caesars Entertainment and William Hill PLC have reached agreement on the terms of an acquisition for approximately £2.9 billion. The acquisition would bring together Caesars as one of the largest gaming-entertainment companies in the U.S. and one of the world's most diversified gaming entertainment provisions, and William Hill as one of the world's leading betting and gambling companies. The Acquisition is subject to anti-trust and regulatory approvals and completion is expected to take place in the second half of 2021.

“The opportunity to combine our land based-casinos, sports betting and online gaming in the U.S. is a truly exciting prospect," says Caesars Entertainment CEO Tom Reeg. "William Hill's sports betting expertise will complement Caesars' current offering, enabling the combined group to serve our customers in the fast-growing U.S. sports betting and online market."
AARP Names BBDO NY As Brand Agency Partner
AARP is appointing BBDO New York as brand agency of record following a review process that began in 2019. The seniors lobby spent $147 million on measured media last year and $58 million during the first six months of 2020, according to Kantar Media.

The finalist pitches were conducted virtually in 2020 as the agencies and AARP worked remotely. Grey NY served as the incumbent. This new partnership seeks to expand AARP’s audience, particularly among younger segments of the 50+ crowd. The group hopes to connect with these Americans through topics such as health, wealth and self as well as advocacy.
McDonald's Announces Class of APIA Scholars
McDonald's USA announced the inaugural class of McDonald's/APIA Scholars. Through this program, the company is awarding $500,000 in scholarships to 55 Asian and Pacific Islander American (APIA) college students. Established in November 2019 in partnership with APIA Scholars, the scholarship underscores McDonald's commitment to educating and supporting future leaders, a commitment that remains unchanged during the COVID-19 pandemic.

"When we created the McDonald's/APIA Scholarship program last year, we had no idea that the need for educational support would become greater as a result of the pandemic," says Jimmy Ferguson, a Texas-based McDonald's Owner/Operator and APIA Scholars board member. "McDonald's has always invested in the education of students and future leaders, so we couldn't be happier to lend a hand and provide financial support for APIA students who are making their dreams of higher education come true."
Punchh Accelerates Restaurant Recovery and Increases Loyalty Sales for its Customers
Punchh, a leader in customer loyalty, offers and engagement solutions for restaurants, convenience stores, and other physical retailers, announced an average 25% increase in loyalty spend for its customers since Q1 2020. During such a critical time for restaurants and retailers, Punchh is empowering over 200 enterprise brands to lean into their most loyal customers to help them drive sales by building lifetime customer value and engagement. Brands such as El Pollo Loco and MOD Pizza are keeping customers engaged through the Punchh loyalty and engagement platform and seeing an increase in sales as a result.

“Since partnering with Punchh in 2017 to power our loyalty and rewards program, we have garnered over 1.9 million loyalty members. These members are a key driver for our business,” says Andrew Rebhun, Vice President and Digital Officer, El Pollo Loco. “Because Punchh integrated into our e-commerce and POS systems to provide a single, robust platform to manage loyalty and marketing, we were able to swiftly adapt to the changing needs of our customers at the start of the pandemic. As a result, at the end of Q2 2020, our loyalty rewards purchases made up 10% of our sales mix year-to-date, and we’ve driven a 7% increase in member spend YTD and an 11.9% increase YOY.”

Given the various restrictions placed on the restaurant industry as a result of the pandemic, Punchh’s restaurant brand customers rely on digital loyalty as a way to increase consumer engagement and drive record sales despite the current challenges within the industry. Over 150 million consumers leverage Punchh’s personalized loyalty and offers for restaurants of all sizes - from international brands to regional players.

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