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InterContinental Hotels Group Launches Digital Experience Platform
InterContinental Hotels Group (IHG) has collaborated with Social Tables to launch a digital experience platform. The platform is designed to make it easier for meeting and event planners to compare venues and book events at IHG hotels. Since the launch of the platform, IHG has seen over 15,000 RFPs.
Derek DeCross, Senior Vice President of Global Sales at IHG, says, “We have hotels with meeting space in more locations around the world than anyone else, so it’s critical we make it easy to access all the information our meeting planners and customers need to select and book the right location. With each event being unique, meeting and event planners need real-time access to capacity information and robust content that will help make their decision - and that’s what we set out to do. With our new online platform, we can truly showcase our portfolio of leading brands and give meeting planners, from occasional to professional, the ability to find the best hotel to fit their needs and requirements.”
Metova Researches Mobile Voting
Metova, a provider of mobile solutions, has announced findings from a survey revealing the sentiment of over 1000 consumers. The survey was conducted to research a growing trend in which consumers prefer to perform everyday tasks and utilize services on their smartphones. Notably, 67 percent of people who did not vote in the last presidential election would have voted if they could have done so on their smartphone.
“We were surprised to see the number of respondents who would have voted via their smartphone if that were possible,” says Jonathan Sasse, CMO at Metova. “Today it is common to perform tasks that require extreme security: banking, managing healthcare, and even sending money via a smartphone. Mobile subscribers are saying that they want even more access to services on their smartphone and our data shows that once mobile voting is available, it will have a massive effect on election results.”
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