Wendy’s Bringing Google into Restaurants
Wendy’s hopes Google Cloud can help with its restaurant experience. The burger chain said that it is partnering with Google Cloud to use its data-driven insights to improve the experiences inside its restaurants for both customers and employees.
The Dublin, Ohio-based chain said it would use Google Cloud’s artificial intelligence, machine learning and hybrid cloud tools to create new ways for customers to order in its drive-thrus or consumers’ mobile devices.
Lowe's Launches Lowe's One Roof Media Network
Lowe's announced the launch of Lowe's One Roof Media Network, a retail media service providing an extensive portfolio of omnichannel advertising services designed to put brands at the forefront of the home lifestyle movement.
"There's been a real shift in consumer behavior and sentiment toward home, and we know our partners are continually looking for new ways to command attention, drive relevance and overall sales," said Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer.
Nathan's Famous Announces Agreement with Branded Virtual Kitchens
Nathan's Famous announced a new agreement with Branded Virtual Kitchens Canada, Ltd (BVK). The agreement will offer operators with existing kitchens the opportunity to add the Nathan’s Famous menu as a virtual concept without any investment from the restaurant.
Branded Virtual Kitchens offers operators the Nathan’s Famous full and authentic menu, including their famous hot dogs and fries, New York Cheesesteak by Pat LaFrieda, angus beef burgers and hand-dipped chicken sandwiches, premium shakes and more.
Braze Unveils New Tools and Expands Partnerships
Braze, a leading comprehensive customer engagement platform, announced several new product and partnership updates that will help brands future-proof their customer engagement strategies this holiday season and beyond. These updates are designed to power personalization at scale and prioritize customer experiences built upon first-party data in light of the shifting privacy landscape.
"The recent iOS changes are the first of many privacy updates that technology platforms will implement in order to protect consumers," said Kevin Wang, Senior Vice President of Product at Braze. "These product updates are designed to help brands build out first-party data infrastructure capabilities, which will promote long-term sustainable business growth."