RetailMeNot Releases Study on Discounts and Customer Loyalty
 
RetailMeNot has commissioned a study conducted by Forrester Consulting to evaluate the current state of discounts and offers throughout the consumer shopping journey. The results show the continued importance of discounts for today’s shoppers. They also highlight opportunities for retailers to gain new customers, increase customer loyalty, and drive additional revenue.
 
“While some things continue to change in the retail landscape, the incremental gains retailers can garner from a smart promotional strategy remain the same,” says Marissa Tarleton, Chief Marketing Officer at RetailMeNot. “Shoppers are feeling optimistic and ready to spend, but crave discounts to feel they are using their money wisely. These deals can then drive other positive behaviors such as speedy decision making and increased brand loyalty.”
 
BriteBill Study Suggests Bills Can Engage Customers
 
BriteBill, a provider of billing and communications software for utilities, communications, and media providers, has released the results of a study of 40 Tier-0 and Tier-1 service providers across EMEA, North America, and Asia. The survey, commissioned by BriteBill and conducted by Omnisperience, revealed that although service providers are tackling innovation very well, a significant engagement channel—the bill—is often overlooked in digital transformation strategies.
 
“To capture maximum digital transformation benefits and achieve full return on investment, service providers need to harness and capitalize on both operational and customer engagement innovations,” says Teresa Cottam, Chief Analyst at Omnisperience and author of the report. “Service providers face conflicting investment demands, from upgrading their networks to creating new revenue streams and enhancing the customer experience, which can take years to show value. However, they’re beginning to realize that by focusing resources on customer experience blackspots such as on boarding processes and billing, they can make a more immediate impact for often modest levels of investment.”
 

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