Loyalty360 Reads: November 9 | Voters Tighten California Privacy Laws, Making The Connection Between Disruption And Customer Loyalty, and More

Voters Tighten California Privacy Laws
California voters approved Proposition 24, the Consumer Privacy Rights Act, which strengthens the state’s California Consumer privacy Act by expanding protections for personal information such as race, health, location and religion. It also establishes a California Privacy Protection Agency to enforce the rules, the San Francisco Chronicle reports.
Making The Connection Between Disruption And Customer Loyalty
Lawrence Ganti, a Forbes Councils Member, writes that “As much as people love something new, in my experience, most people don't like change. Incumbents, both in markets and in congressional seats, have a distinct advantage over those who seek to displace them. If you want to make changes on a big scale, you must first convince the masses that change is necessary.”

He says “Customers like the idea of innovation more than the reality. It's up to you to build the bridge to carry them over the gap. Bring the same attention to your go-to-market plan as you gave to your innovative new product or service, and your customers will respond positively.”
Votigo, Inc. Completes Acquisition of US Sweepstakes & Fulfillment Co.
Votigo, Inc., the complete social media marketing and promotions company, announced the acquisition of US Sweepstakes & Fulfillment Co., an industry leader in sweepstakes administration since 1988. Together the two companies develop and manage contests and sweepstakes for some of the most prestigious brands in the world.

US Sweepstakes & Fulfillment Co. is now a wholly-owned subsidiary of Votigo, Inc. and will continue to operate as a stand-alone brand. All US Sweepstakes employees will remain onboard and customers will continue to get the same white glove service they’ve become accustomed to through the years.
PNC Updates Our Corporate Social Responsibility Commitments
Bill Demchak, PNC Chairman, President And Chief Executive Officer, writes at https://www.csrwire.com/ that “In October, PNC released a short-form CSR Update that discusses PNC’s response to the COVID-19 pandemic and civil unrest related to racial equity and social injustice while still providing a continuing narrative around the environmental, social and governance topics historically highlighted for stakeholders annually. Included is PNC's CSR Scorecard and, its first Sustainability Accounting Standards Board (SASB) index.”

He adds, “To say that 2020 has been challenging would be .an understatement. We are living in a truly extraordinary time and experiencing an unprecedented level of change — for our world, for our country and for our company. But as I have shared with our employees, it’s in moments like this that we must move forward, focused on making the next right decision and fulfilling our obligations to each other, our customers, our communities and our shareholders.”
Kristi Hubbard Assumes CEO Role at Younique
Kristi Hubbard, Younique's President since July 2020, has been appointed Chief Executive Officer, a transition envisioned at the time she joined the company.  Derek Maxfield, Younique's Founder, will continue to set the strategic vision for the company as Chairman of the Board of Directors and Executive Director.  As CEO, Ms. Hubbard will lead the operations of the company and define the next era of transformation for Younique, which is known worldwide as a cosmetics and social-media-based direct sales pioneer.  Ms. Hubbard will also be appointed to Younique's Board of Directors.

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