Loyalty360 Reads: November 29th, 2018

Penn National Gaming Allies with Alliance to Expand Loyalty
Alliance Data Systems, a provider of data-driven marketing and loyalty solutions, has signed a new agreement to provide co-brand credit card services for Penn National Gaming, North America’s largest gaming and entertainment company. The credit card program will expand Penn National’s customer loyalty program.
“Our agreement with Alliance Data will allow us to offer customers additional ways to earn valuable benefits, while increasing our current customers’ loyalty and providing us with new insights to help reach even more customers,” says Jennifer Weissman, Chief Marketing Officer, Penn National Gaming. “Alliance Data, through its innovative approach to marketing and loyalty, has demonstrated the ability to drive top-line sales in our industry, and we are excited for the credit card program to contribute to our continued growth.”
Next-Gen Restaurant Uses Oracle for a Unique CX
Caractère, the first restaurant from husband and wife team Emily Roux and Diego Ferrari, has debuted with the support of Oracle Food and Beverage technology. Based in London’s Notting Hill neighborhood, Caractère serves up contemporary Italian cuisine with French culinary inspiration. To create a unique customer experience, Caractère is using a combination of the Simphony Cloud Point of Sale Platform, the Oracle MICROS workstation 6 family, and the Compact Workstation 310.
“With Oracle, the ordering process is seamless,” says Emily Roux, Owner, Caractère. “The order is taken and sent straight down to the kitchen. If our guests have any dietary requirements or allergies the system makes it very clear to the kitchen, so there’s no slip ups or confusion which is essential. The system saves time and energy, enabling our front of the house staff to spend more time on the floor engaging with guests and ensuring they have a positive experience.”

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