Partnerships
 
MassMutual and NHL Partnership Spotlights Memorable Family Hockey Moments
 
A new ad from MassMutual celebrates the first career NHL goals of several players – but more importantly, the emotional reactions of the family members who have supported them as they watch their loved ones achieve a life-long dream. ‘First Goals’ is the second ad launched at the beginning of the 2019-20 NHL season and spotlights MassMutual’s core values of mutuality, partnership and community. The series is the latest product of a partnership agreement which began last April, when MassMutual was named the official life insurance and retirement planning partner of the NHL. Creatively, the NHL “made it so efficient and so smart because we were using their authentic content by picking up clips from their players,” Halloran continued. “It’s just been amazing for us to really be able to tap into the content access that they have, because we know that it will really build a strong affinity with the fanbase.”
 
Loyalty Programs
 
American Express partners with Ascenda to launch credit card loyalty programs in South Korea
 
American Express and Ascenda, a global loyalty management company, have signed a strategic partnership to jointly launch credit card loyalty programs for banks in South Korea. The partnership provides banks with a turnkey premium loyalty program, making it easy and cost-effective for American Express card issuers to offer world-class rewards products in the Korean market. Unique in the market, the partnership also includes comprehensive points liability management, helping banks manage the uncertainties of rewards liabilities on their balance sheets.
 
Retail
 
Arts and crafts retailer A.C. Moore is shutting down, Michaels taking over some stores
 
Arts and crafts retailer A.C. Moore has announced it is closing all of its 145 stores. The A.C. More chain is owned by Nicole Crafts, which is closing down the 34-year-old chain because it is exiting retail sales due to the “headwinds facing many retailers” today. Some good news for A.C. Moore customers, however, is that arts and crafts retail giant Michaels has announced they will take over 40 of the A.C. Moore locations, keeping those stores open under the Michaels brand.
 
Retailers Take on Amazon in One-Day Shipping During Holidays
 
The scramble between Thanksgiving and Christmas, already a hypercompetitive period for retailers, has gained a new twist, as the nation’s largest companies lure shoppers with faster delivery offers. Pushing the delivery needle is Amazon, which is spending $1.5 billion in the fourth quarter to expand its free one-day shipping program. While many traditional retailers are struggling to keep pace, Walmart and Target have held their ground by increasing their delivery capabilities or getting shoppers to pick up online orders at their stores. Customers increasingly expect faster delivery speeds. A survey this June by investment bank RBC Capital Markets of more than 2,000 shoppers showed that 64% of respondents were either “extremely” or “very” interested in next-day shipping, compared with 43% in 2013.
 
Nike is the latest retailer to offer 3 percent cash back to Apple Card users
 
Nike is the latest company to offer 3% cash back to Apple Card users, when they make an Apple Pay purchase using the card across Nike’s retail platforms, including its stores, Nike.com, SNKRS, Nike Training Club, Nike Running Club and on the Nike app. The addition is one of what’s still a small number of Apple Pay partners who are offering the top-tier cash back rate of 3% to cardholders — a group that also includes Uber/Uber Eats, Walgreens/Duane Reade, and T-Mobile stores. When first introduced, Apple had only said purchases from Apple itself would be rewarded with 3% back. Apple Pay transactions would be rewarded with 2% back and use of the physical card offered 1% back.
 
 
 

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