Loyalty360 Reads: November 23 | FoodMaxx Launches Mobile App; Southwest Awards More Than $100K In Scholarships; and More

FoodMaxx Launches New Money-Saving Mobile App
FoodMaxx has unveiled a new mobile app that seeks to offer shoppers solutions for bigger savings throughout its 53 stores in California’s Bay Area and Central Valley. The new app is intuitive, easy to use and provides shoppers with digital coupons and special offers to increase savings, says the Modesto, Calif.-based company.

“Our priority is to provide FoodMaxx shoppers with the very best values, day in and day out, and this new user-friendly app provides an e-commerce experience that is focused on delivering even more savings for our value conscious shoppers,” said Barbara Walker, chief marketing officer, The Save Mart Companies, in a statement. “This debut is just the beginning—with frequent app updates showcasing new functionality such as click and collect, subscription delivery to doorstep, and contactless checkout, [this app is] designed to make omni-channel shopping even easier for our FoodMaxx customers.”
Southwest Airlines Awards More Than $100,000 In Scholarships
Southwest Airlines announced it awarded a total of $110,000 to 17 students through the Southwest Airlines Scholarship Program. This program continues the carrier's focus on providing more equitable education opportunities to college-bound students while promoting diverse academic pathways, and ultimately inspiring future generations to pursue careers within the airline industry.

"At Southwest, we believe educated communities are empowered communities, and every student should have the opportunity to achieve their academic goals," said Laura Nieto, Southwest Airlines Director of Community Outreach. "We know championing education access for all yields a positive and lasting impact, and we're excited to help the next generation of students soar."
Trip.com Group, Wyndham Hotels & Resorts Sign Global Agreement
Trip.com Group, a leading global travel service provider, signed a strategic global agreement with Wyndham Hotels & Resorts, the world's largest hotel franchising company. This is a significant move that marks the two industry-leading companies' commitment and continued collaboration to drive the success of the travel industry.

Trip.com Group users can discover over 9,000 global hotels by Wyndham, across 22 brands from luxury to economy. This includes over 1,600 hotels in the Asia Pacific region, where Wyndham Hotels & Resorts commands a leading presence, with hotels located in popular travel destinations like Australia, Indonesia, Singapore, South Korea, Thailand and more.
OnMobile Global Launches O-Cade with Ooredoo Myanmar
OnMobile Global Limited, the global leader in mobile entertainment, has launched their new B2B mobile quiz gaming product, Challenges Arena, under the brand name O-Cade with Ooredoo Myanmar. This is one of 6 partnerships which have gone live for Challenges Arena.

O-Cade is a unique platform for Ooredoo Myanmar to enhance their engagement initiatives towards subscribers. It offers gamers an immersive experience to play and compete in various Battles and Open Tournaments and get a chance to win real-time and periodic rewards. With popular HTML5 games across genres as part of its offering, O-Cade allows gamers to invite their friends or other online players to compete in 1-on-1 and multiplayer battles. Daily tournaments can be played against thousands of online players to achieve a position on the leaderboard.

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