Forrester Study Finds That Businesses Fail to Measure the Right Data
A study conducted by analyst firm Forrester found that the majority of organizations do not understand what is driving customer loyalty, putting their customer relationships and profitability at risk.
"A clearly defined loyalty strategy provides the foundation to design a proposition for continuous engagement with your customers in a relevant and meaningful way,” says Mary English, Executive Vice President of Collinson in APAC. “Data is the fuel for ongoing loyalty to a brand with heavy weighting on a well-structured single customer view to capture, measure, gain insights, and personalize the dialogue with their customers.”
Nordstrom's Digital Sales Grew 16.5 Percent During Q3
Nordstrom has reported a 16.5 percent increase in digital sales, generating $948.5 million for the third quarter, up from $814.4 million during the same period last year. Digital sales made up 26 percent of total sales, up from 23 percent last year. For the year so far, online sales made up 30 percent of revenue, or $3.33 billion, a growth of 21.5 percent from $2.74 billion during the first three quarters last year.
“NordstromRack.com and HauteLook are on track to exceed $1 billion in sales this year,” says Co-President Blake Nordstrom. He says that other online properties have also performed well this year, with Trunk Club revenue growing 50 percent for the year so far.