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Cake & Arrow Partners with NEA’s Member Benefits Corporation
Cake & Arrow has collaborated with NEA’s Member Benefits Corporation (NEAMB) to redesign its website. NEAMB is responsible for offering member benefits to the three million members of the National Education Association, the largest labor union in the country representing public school educators across the United States. By conducting research and testing with hundreds of NEA members, Cake & Arrow has redesigned the site around key moments in members’ lives and careers, shifting the website experience from a functional description of products and services to an emotionally-driven expression of the value and benefits NEAMB brings to its members’ lives and careers.
“As an established organization with a more than 50-year history supporting and advocating for public school educators, NEAMB is a truly customer-centric organization whose mission is to make members’ lives better,” says Josh Levine, Cake & Arrow founder and CEO. “We wanted to create a digital experience that would demonstrate and embody their value proposition while communicating it in a way that would resonate emotionally with their members. What we did was help NEAMB design an experience around what are the most important moments and events in educators’ lives and careers so they can be seen as a go-to resource for educators in the moments when it really matters.”
Fishbowl to Launch Upgrade to Promotions Manager
Fishbowl, a data, marketing, and analytics provider for the restaurant industry, has announced the upcoming launch of Rewards Manager. The new product features real-time promotion validation, verification of loyalty status and award points, as well as guest messaging that provides information on a range of promotional options.
According to Fishbowl clients, Rewards Manager is an outgrowth of the company’s existing product. “As a Promotions Manager client for over three years, we have relied on Fishbowl to help us create, track, and report on individual promotion redemptions,” says James Pritchard, Vice President of Marketing for Perkins & Marie Callender. “We appreciate the insight that this platform brings us and look forward to seeing the product continue to evolve.”
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