Programs
IKEA Canada Has Just Revamped Its IKEA Family Loyalty Program
The retailer has made significant changes to its loyalty program, based on consumer feedback. “We want the IKEA Family program to be the best way our customers experience IKEA,” says Michael Kotsidis, Customer Engagement and Loyalty Manager, IKEA Canada. “By re-developing the program to understand our customers better, we ensure IKEA continues to be a great place to shop while meeting the growing need for personalization and....