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Chipotle Launches Marketing Partnership With PGA Tour

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Agentic AI Breakthrough Redefines Premium Video Buying Across Linear and Streaming NBCUniversal, RPA, FreeWheel, and Newton Research have announced a first-of-its-kind partnership introducing agentic AI to premium video buying across both linear television and digital platforms. In a proof-of-concept model, the collaborators demonstrated how an agency can execute and optimize a single premium video investment across multiple platforms in seconds, dramatically simplifying what has....

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