Loyalty360 Reads: McDonald’s Heightens Customer Engagement and Asks Customers to Round Up for RMHC, Ulta Expands Loyalty Program, and Yesway Collabs with CoinFlip

McDonald’s Heightens Customer Engagement as It Celebrates 50 Years of Partnership With RMHC  McDonald’s launched a year-long celebration on October 15 to commemorate 50 years of partnership with Ronald McDonald House Charities (RMHC). The partnership began in 1974 with the opening of the first Ronald McDonald House, funded by proceeds from McDonald’s Shamrock Shake. Over the years, McDonald’s, its customers, and franchisees have raised more than $1B to help millions of families. McDonald’s is partnering....