Programs
The Purpose of Telstra’s New Loyalty Program
Telstra has launched a points-based loyalty program, but its reason for doing so is different. “Why would Telstra also want to go down the route of launching a points program in the increasingly cluttered category of loyalty? Most likely it has nothing to do with the value of the point at all. It’s the value of the CX that matters.”
Advance Auto Parts Expands TechNet Program
Advance Auto Parts has introduced new enhancements for its loyalty....