Partnerships
 
Sweetgreen Strikes Nationwide Delivery Deal with DoorDash
 
Sweetgreen has announced a new delivery deal with DoorDash, which will allow customers to order delivery from 100 more locations of the brand. Also, to begin the partnership, the two brands are offering customers $5 off any Sweetgreen plate ordered on DoorDash with the promo code “SGPLATES” from May 27 to June 2.
 
“Sweetgreen is a true innovator in the restaurant industry, having rewritten the script for fast-casual concepts with their sustainable, delicious, and healthy menu and digital-first mindset. We’re honored to team up to be a part of their off-premise vision,” says Toby Espinosa, Vice President of Business Development at DoorDash in the above article. “Through our expansive geographic footprint and commitment to quality, we look forward to helping Sweetgreen build healthier communities by reaching more customers where they are.”
 
Restaurants
 
Is COVID-19 Going to Accelerate the Ghost Kitchen Craze?
 
Ghost Kitchens are places where meals can be prepared and delivered from but don’t have a place where people can eat the food at the location. These type of food establishments existed before COVID-19, but now, the pandemic and people not wanting to eat at restaurants has left some brands thinking it could be an idea worth looking into.
 
Also, according to the above QSR Magazine article, “Each restaurant has a different relationship with their customers, meaning that just because your local competitor’s ghost kitchen is booming, this doesn’t mean yours will. It’s essential to identify what your customers value about your business and make decisions from there. For bigger restaurant chains, maybe one of their locations would benefit from a ghost kitchen with later hours, while a different location should continue with a dine-in option. Allowing customers to co-create these experiences builds loyalty with consumers and allows them to feel like they are contributing to the relationship.”
 
Payments
 
Facebook Renames its Service that will Let People Send Libra Digital Currency to One Another
 
Facebook has announced it has renamed its digital wallet from Calibra to Novi. The social media giant is also backing a digital payment system called Libra, which will help people send money across the world.
 
The above CNBC article shares some of the drawbacks the program had last year, “However, the project quickly drew concern from policymakers around the world who worry it could heavily disrupt the financial system, risk potential money laundering and compete with fiat currencies such as the U.S. dollar. Facebook says Novi will require verification with a government-issued ID and that the Novi wallet app will have “fraud protections” built-in.”
 
Customer Experience
 
Miami’s Hard Rock Stadium Is Becoming a Gigantic Drive-In Theater
 
Miami’s Hard Rock Stadium has announced it will be transformed into a giant drive-in movie theater to take the place of the sports that would have been played there as well as the lack of movie theaters currently in operation.
 
“The global entertainment destination will now feature both an open-air and drive-in theater that will showcase classic Miami Dolphins content from the team’s 54-year history, classic motion picture films, host commencement ceremonies, and other events,” Hard Rock Stadium said on its website. “The family-friendly experiences will provide a unique environment while staying in accordance with social distance policies. The drive-in events will be held inside of Hard Rock Stadium and accommodate up to 230 cars, while the open-air theater can host small groups for an intimate viewing experience on the complex’s south plaza.”
 
 
Apple will Open About 100 More Stores in the U.S. This Week, with Focus on Curbside Service
 
Apple has announced it plans to open 100 more stores this week, which would make about 130 stores open at this time. The stores that have reopened have been focused on the brand’s Genius Bar, but some store opening this week will be available for walk-in customers according to the above CNBC article.
 
“This week we’ll return to serving customers in many US locations,” an Apple representative said in a statement in the above CNBC article. “For customer safety and convenience, most stores will offer curbside or storefront service only, where we provide online order pick-up and Genius Bar appointments.”
 

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