Loyalty360 Reads: May 25: Best Western Rewards Free Night Stay, Gap Opens Virtual Store in Roblox, and More

Earn a Free Night Award with Best Western Rewards
Best Western Hotels & Resorts is giving a free night’s stay to Best Western Rewards members with any two nights at participating hotels. Members can register on the rewards website prior to their first stay.

Said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR, "After two challenging summers, we anticipate that more travelers will hit the road and skies this coming season, and our rich promotion will make their vacations more affordable and rewarding.”

In 2020, Best Western extended the elite status to its Best Western Rewards members at the start of the pandemic. The company also cut its Elite Status eligibility qualifications in half to make it easier for travelers to earn loyalty status and further extended loyalty status.

Gap Enters Metaverse with Virtual Store in Cub Roblox
Gap is set to open a virtual store in the Roblox metaverse with the Club Roblox Boutique. This teen-focused activation includes a fashion-themed game and other digital experiences to showcase apparel and gamify fashion.

Gap is keeping the metaversal preferences of young consumers in mind by focusing its activation on inclusion and self-expression. By making the Club Roblox Boutique purchase-free, Gap is also mindful of Gen Z preferences for how brands should operate in the metaverse.

Domino’s Partners with Netflix for “Stranger Things” Themed Ordering Experience
Domino's is teaming up with Netflix with a “Stranger Things” mind ordering app. The immersive experience invites users to explore Hawkins National Lab from the television series “Stranger Things" in 1986. Users can explore the lab, uncover Easter eggs, use their telekinetic powers to gain control of certain objects and place a Domino's Easy Order.

Domino's mind ordering app uses facial recognition and eye-tracking technology to allow test subjects to use their "powers" to order pizza by making certain facial expressions and head movements.

To place an order using Domino's mind ordering app, test subjects must have a Pizza Profile with an existing saved Easy Order. Domino's new mind ordering app is available for download from the App Store or on Google Play. 

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