Mastercard and Lady Gaga Enhance the Fan & Customer Experience With MAYHEM Album Release, Abracadabra Music Video
Mastercard has partnered with international music icon Lady Gaga to offer fans a unique opportunity to connect with her upcoming album, “MAYHEM,” set to release on March 7. The collaboration is intended to immerse fans in unforgettable experiences, celebrating the energy and passion of Gaga’s followers. Through the partnership, Mastercard is providing special access to moments that go beyond attending a concert, helping fans live out their dreams and create memories with the artist. The campaign kicked off with the premiere of the music video for “Abracadabra,” the third single from “MAYHEM.” Fans are encouraged to recreate the video’s captivating dance moves, choreographed by renowned creative Parris Goebel, for the chance to win incredible prizes, the most anticipated of which is the chance to attend Lady Gaga’s exclusive Club MAYHEM dance party.
Gaga expressed her excitement, stating, “Music and dance have a profound ability to make people come alive and feel bonded to one another. I’m excited to partner with Mastercard to bring my passionate community of dancers and fans together to experience
MAYHEM more intensely, to celebrate them joining me on the dance floor and giving back to them in a way I’ve never done before.”
Mastercard’s collaboration with Lady Gaga offers fans a behind-the-scenes glimpse into the making of the “Abracadabra” video, showcasing Gaga’s creative process. Mastercard will feature video clips on its social media channels, @Mastercard and @MastercardCA. In the meantime, fans can submit their dance videos on platforms like TikTok and Instagram using the hashtag #MastercardGagaContest for a chance to win the once-in-a-lifetime experience.
Learn more about entering the contest here:
https://www.priceless.com/entertainment/product/204902/lady-gaga-dance-contest
GROWERS Transforms Agricultural Loyalty Programs With AI Integration
GROWERS recently announced the success of its advanced, customizable AI-enhanced loyalty program technology. This year, agricultural retailers leveraging the GROWERS Loyalty Program experienced a significant rise in sales among members when compared to non-members. The company anticipates further growth in 2025, as the program combines AI-driven insights with highly personalized loyalty strategies. Traditional loyalty programs in agriculture were often limited to simple discounts, but the new AI-enhanced program transforms customer engagement by fostering continuous purchasing cycles, benefiting retailers, farmers, and manufacturers alike. Central to the GROWERS Loyalty Program is a sophisticated AI engine known as Axiom, which was developed by Agmatix, a sister company of GROWERS under the ICL Group. Axiom utilizes proprietary algorithms to analyze customer behavior and product performance, delivering real-time recommendations, predictive insights, and personalized incentives. The program adapts to seasonal changes, geographic factors, and unique farmer profiles, assisting retailers and manufacturers in optimizing and personalizing their offerings to improve customer satisfaction.
GROWERS CEO Steven Valencsin said, “For agriculture retailers, loyalty programs aren’t just about boosting sales, they’re about raising the bar on what customer engagement looks like – they don’t just want to reward loyalty, they want to actively create it. By aligning retailers, manufacturers, and farmers through shared data-driven insights, the GROWERS Loyalty Program is able to transcend traditional programs and drive meaningful growth across the industry, by delivering a critical tool for influencing behavior, fostering stronger relationships, and enabling better resource planning.”
Retailers have already seen positive results from this shift towards a more engaging, AI-powered loyalty model. For example, Mercer Landmark, a farmer-owned cooperative, has benefited from the alignment between its loyalty program, manufacturers, and farmers and has formed deeper engagement with its customers. As the agricultural industry faces intensified competition and rising costs, the GROWERS Loyalty Program is a vital tool for strengthening customer relationships and driving repeat business. By utilizing AI, retailers can offer personalized loyalty models that incentivize cross-segment purchases and improve overall profitability, paving the way for long-term success in a competitive market.
Learn more about the GROWERS loyalty program here:
https://app.growers.ag/rewards-programs?_gl=1*whk5m4*_gcl_au*MTg2MjE5NTk2OC4xNzM4ODU4Njg5
Bojangles Partners With Greg Olsen’s The HEARTest Yard Foundation for February Campaign
Bojangles is collaborating with the Carolina Panthers alumni and sports commentator
Greg Olsen’s HEARTest Yard Foundation for the “Bojangles Gives from the Heart” campaign. The partnership kicked off on February 3, 2025, and runs through February 28, 2025. The campaign will give 10% of sales from the popular Heart-Shaped Bo-Berry Biscuits® and customer donations will support the initiative, which assists families of children with congenital heart disease and benefits The HEARTest Yard Foundation and The Bojangles Foundation.
Olsen, who founded The HEARTest Yard Foundation with his wife Kara, said, “Congenital heart disease impacts thousands of children and families every day. My son TJ, a heart transplant recipient, has been navigating this journey since birth and is now thriving. I’m deeply grateful to partner with Bojangles to support heart families across the country—and enjoying their delicious Bo-Berry Biscuits makes this partnership even sweeter.”
Bojangles brings back the Heart-Shaped Bo-Berry Biscuits® each February, just in time for Valentine’s Day and American Heart Month. This year is the first time Bojangles is making the made-from-scratch biscuits available throughout the entirety of February. The biscuits, available as singles or packs of two or six, are baked with sweetened Bo-Berries and drizzled with icing.
Watch as Olsen speaks about the campaign on Instagram:
https://www.instagram.com/bojangles/reel/DFnU91jxsRf/
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Original Article Links:
Mastercard and Lady Gaga Team up to Debut “Abracadabra” Music Video, Celebrating Fans With Priceless Experiences
GROWERS Revolutionizes Agriculture Loyalty Program Through Use of AI
Bojangles Teams Up with Greg Olsen’s The HEARTest Yard Foundation to Launch ‘Bojangles Gives from the Heart’ this February