Loyalty360 Reads: March 9th: Great Clip Celebrates “Hockey Hair” with Fan Giveaways, Kellogg’s Launches “Breakfast for All” Initiative, and More

Great Clip Celebrates “Hockey Hair” With Interactive Content and Fan Giveaways, Including VIP NHL Experiences
Great Clips®, the Official Hair Salon of the NHL, has launched a new interactive microsite designed to celebrate hockey hair across the National Hockey League. The site features interactive quizzes and trivia, as well as hockey hair-themed memes that fans can share across social media.

By participating in each quiz, fans will be entered for a chance to win a variety of prizes. First prize for each quiz includes tickets to an NHL game of the fan’s choice during the 2022-2023 regular season, and secondary prizes include free haircuts for a year at Great Clips and gift codes for NHLShop.com ($150 each). A grand prize winner, selected in late April, will receive suite tickets for up to 12 people to a 2022-2023 NHL regular season game of the fan’s choice.

“Hockey hair continues to be a popular and hotly debated topic of conversation across NHL circles – from the players to the fans,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “Through this new microsite and interactive experience, we’re giving fans more ways to become part of the hockey hair conversation while having the chance to win great prizes that will bring them closer to their favorite players and teams.”
Kellogg’s Partners with No Kid Hungry, Launches “Breakfast for All” In-Store Coupon Initiative
To celebrate National Cereal Day, Kellogg Company announced that its Breakfast for All campaign, which focuses particularly on the issue of childhood hunger, is now underway in stores across the United States.
The company has again partnered with No Kid Hungry, the only national campaign committed to ending childhood hunger in the United States.

Consumers can participate in the campaign through June 10 by purchasing participating Kellogg's cereal, Pop Tarts®, Nutri-Grain® and Eggo® foods. They will receive a coupon for $5 off a participating Kellogg food, or they can donate $5 to No Kid Hungry.

Kellogg will ensure a minimum donation of $250K, which can help provide up to 2.5M meals for hungry kids.
Foot Locker Introduces Women’s History Month Campaign, Teams With 'Bottomless Closet' In Year-Round Partnership
In celebration of International Women's Day, global sportswear and footwear retailer Foot Locker has revealed its month-long Women's History Month campaign dedicated to empowering women to integrate their personal style in their everyday workplace attire. For decades, Foot Locker has been committed to showcasing multi-faceted individuals across all industries, and this month shines a light on all dynamic, hard-working women. This Women's History Month and beyond, Foot Locker is bringing its consumers brands that are created, curated, and elevated for the unapologetic style of today's woman. The retailer is rewriting the rules for workplace attire as women are no longer confined to outdated dress norms that have dominated our societal clothing standards for decades.

In tandem with this campaign launch, Foot Locker is partnering with Bottomless Closet, including a $30,000 donation to be used for year-round meaningful resources and tools all aimed to further set women up for success in all stages of their career. For more than 20 years, Bottomless Closet has helped almost 50,000 New York City women in need enter the workforce and achieve success

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