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The latest news in the world of customer experience and customer loyalty.
Coke Mixes It Up in Japan, Adding Alcohol To Its Beverage Selection
Well, this certainly gives a new meaning to the old Coca-Cola tagline “a Coke and a smile.” The 132-year-old Atlanta-based soft drink giant is going to begin selling drinks mixed with alcohol in Japan this year. The drinks probably won’t be of the “Jack and Coke” variety, but more along the spritzer line that fall within the category known as chu-hi in Japan. Canned versions of low-alcohol (2-9 percent) drinks in the chu-hi category can often be purchased in vending machines. According to an article in The New York Times, Coke probably won’t bring anything similar to the United States after failing to work its way into the wine market in the 1970s. But, who knows. The company concocts all kinds of drinkable experiments, some of which catch on. It has a high-fiber soft drink in Japan for the older generations, and is adding an “intensely carbonated” beverage this year, apparently to appeal to those who like to burp.
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