The latest news in the world of customer experience and customer loyalty.
Golden Arches, House of Mouse rekindle marketing marriage
It looks like the love affair between two of the biggest brands in the country is back on after a long breakup—and, no, we aren’t talking about Jennifer Aniston and Brad Pitt. Please! We’re talking about Disney and McDonald’s. The two brands, who both masterfully blend appealing to children while satisfying adults at the same time, have rekindled the relationship that went....