Loyalty360 Reads: March 26th, 2018

The latest news in the world of customer experience and customer loyalty.

What’s Up With Target and Kroger Possibly Teaming Up?
Will Target and Kroger merge? That is the question after Fast Company reported the two were discussing a merger deal, according to CNBC. It cited several people with knowledge of the matter. But, according to CNBC, a source close to the matter said that Target and Kroger are not in merger talks, but have met regarding a Shipt partnership. Target acquired same-day delivery company Shipt for $550 million in cash in December. We wrote an article last week about Target testing a new loyalty program called Target Red.

Customer Loyalty Comes Through Again at Hyundai
There are legendary dynasties in sports such as the New York Yankees, Boston Celtics, UCLA men’s basketball, UConn women’s basketball, and the University of North Carolina women’s soccer, to name a few. But, in the world of customer loyalty, Hyundai has established a prodigious streak of its own, as it ranked first in customer loyalty in the automotive industry for the ninth consecutive year, according to the Brand Keys Customer Loyalty Engagement Index. Brand Keys, a New York-based customer loyalty and engagement consultancy, publishes this syndicated study annually, examining customer relationships across 761 brands and 83 categories, according to an article in PR Newswire. Some of the keys to Hyundai’s continued customer loyalty success include its diverse and growing lineup designed to meet customer needs, the article says.

Employee Engagement Among Realtors Key Factor
Employee engagement is alive and well in the real estate market, according to an article in MJV Innovation. To sell to the potential consumer, the article says, companies demand new strategies, not only focused on the buyer but also on the engagement of realtors: Committed employees take better care of their customers. To evaluate whether a real estate product is delivered properly, understanding how the buying experience works is key, the article says. The buyer’s emotional evolution at the points of sale–on the sales stand and out of it, when impacted by realtors–is the driving force in building a relationship. What’s more, the article points out that beyond ending relationships when the contract is signed, the company wants to retain the loyalty of its clients to ensure more sales in the future. We wrote an article about the importance if employee engagement in February when Loyalty360 hosted a webinar titled, “Executive Perspectives: Employee Engagement & Customer Loyalty.”

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