The latest news in the world of customer experience and customer loyalty.
Family Guy Goes Uninterrupted as Fox and PlayStation Push the No Commercials Envelope
As American attention spans continue to grow smaller and smaller, Fox and PlayStation teamed up to help solve this crisis of the people. Sunday’s episode of Family Guy had no ad breaks whatsoever. According to an article in Adweek, PlayStation was able to determine—with a little help from modern day data collection—that there was a substantial “audience overlap between Family Guy viewers and action game fans.” Before and after the episode, Fox aired minute-long promotions of God of War, the new PlayStation game being released April 20. There was a 10-second, “bumper” before the first God of War ad. Asad Qizilbash, PlayStation’s VP of Marketing was excited: “This format, verses buying a 30-second ad unit, is appealing as it creates an event feel and offers a more unique approach on how we reach existing and new fans,” she said in the article. With NBCUniversal, truTV, and Paramount Network all announcing significant cuts in ad time recently, it appears our newfound five-second attention spans may not have to suffer any longer. Oh look, a squirrel.
Wayfair Earns Top Spot in Email Effectiveness Study
Wayfair, one of the world’s largest online selections of furniture, home furnishings, décor, and goods, including more than eight million products from more than 10,000 suppliers, shows how email communications can be vitally impactful. In its latest email marketing study, Coherent Path’s report, “2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond,” revealed that Wayfair recorded the highest score of 76.7 out of 100 in an evaluation of email frequency, catalog exposure, and email content, according to an article in Business Wire. Wayfair scored highest among all retailers because they personalize most of its emails, the article says, with 71 percent of them sent to the purchaser being unique to them. We wrote about Wayfair in December as company officials plan to leverage their resounding customer experience and gain expanded brand loyalty.
Customer Loyalty Hits the Sport of Kings
Riders up! Loyalty has hit the Sport of Kings as the New York Racing Association (NYRA) announced plans to implement a loyalty program that will award added purse money for each runner in a non-maiden race making five or more starts at NYRA tracks during a one-year period, according to an article in Blood-Horse.com. The article says the program will be called the 2018-2019 Starter Loyalty Program and offer four levels of rewards based on an individual horse’s starts at Aqueduct Racetrack, Belmont Park, and Saratoga Race Course. The program is designed to boost year-round participation in NYRA races and reward horsemen who race in New York throughout the year, the article adds. We wrote an article about NYRA last May about how the organization has made huge strides in the area of customer experience.