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HSBC Enters the Metaverse Through Partnership with The Sandbox
HSBC and The Sandbox have announced a new partnership that will open up a host of opportunities for virtual communities worldwide to engage with global financial services providers and sports communities in The Sandbox metaverse. The collaboration between The Sandbox and HSBC will see the global financial services provider acquire a plot of LAND, virtual real estate in The Sandbox metaverse, which will be developed to engage and connect with sports, esports, and gaming enthusiasts.
The agreement opens the door for other global institutions to continue innovating in Web3 as consumer adoption demands more robust experiences in the metaverse through decentralized and gamified offerings.
Macy's Focuses on e-Commerce with Website Updates and Employee Training for Customized Shopping Experiences
Macy's is preparing to overhaul its website and train some of its workforce to be personal stylists in a bid to win more customers searching for the latest fashion trends, the department store chain announced Tuesday.
The retailer's goal is to offer a more customized shopping experience, with one-on-one attention from staff in stores and easier to use online tools. It's looking to better compete against retail rivals — from department store competitors to boutique clothing shops to online-only fashion players specializing in offering style advice.
Certain employees will be enlisted into its "Style Crew" group, Macy's said. They will be paid a commission for helping to rack up sales as part of their participation in the program — and for their social media posts that lead to business.
Caesars Sportsbook to Launch Caesars Racebook App in Partnership with NYRA Bets
Caesars Sportsbook and NYRA Bets, the official online wagering platform of the New York Racing Association, have announced the launch of a new horse racing account wagering app, Caesars Racebook. Available for download this spring, Caesars Racebook will utilize the NYRA Bets platform to provide bettors with pari-mutuel wagering services on premier horse racing content from more than 250 tracks around the world.
NYRA Bets is available in 30 states and continues to expand its reach and customer base throughout the country. NYRA Bets features a secure, state-of-the-art wagering platform that allows its customers to conveniently and securely watch and wager on horse races from their computers and mobile devices.
"NYRA considers it a core responsibility to grow the sport by increasing consumer access to world-class horse racing both in New York and around the country," said Dave O'Rourke, NYRA President & CEO. "Pairing the world-renowned Caesars brand with the rapidly growing NYRA Bets wagering platform is an ideal way to launch Caesars Racebook, which will soon deliver all the NYRA Bets tools and advantages to the Caesars customer base."
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